SAN FRANCISCO--(BUSINESS WIRE)--Curated, the expert-driven, AI-enhanced marketplace for high-value online purchases, today announced the launch of its new ‘Lists’ feature. Now consumers have the opportunity to get gold-medalist approved gear recommendations and pros, influencers, and instructors can curate their favorite gear to share with anyone seeking their advice. The Lists product goes beyond Curated's network of passionate experts to empower everyone from online influencers to instructors and pros to create and share curated product picks and earn a commission on each purchase made from their recommendations.
Curated has long been the only online retailer pairing shoppers with qualified experts to help them find the best gear. The Lists product expands this expert experience. Curated has heard from many folks who want to share their recommendations and direct others toward the gear that has been instrumental in their success, but simply don’t have the time needed to be a traditional Curated expert. Lists solves this by expanding earning opportunities for those with a wealth of experience and knowledge to share, but limited availability.
The launch of Lists comes as Curated continues to see strong growth and customer satisfaction. The platform boasts an average order value of $800 and over 150,000 five-star reviews, demonstrating its success in the high-consideration purchase market.
"Lists is a natural evolution of our commitment to helping consumers make confident, informed decisions about high-value purchases," said Peter Ombres, CEO of Curated. "By allowing experts to share their product knowledge in a new format, we're expanding access to trusted advice and further simplifying the path to purchase for complex items."
Key features of Curated Lists include:
- Expertly curated product recommendations from verified professionals and influencers
- Integration with Curated's existing AI-enhanced shopping experience
- Opportunity for a wider range of experts to monetize their expertise
- Maintained focus on trust and expertise in product recommendations
Imagine having the opportunity to receive recommendations for the best gear to level up from an Olympic gold medal skier with over 35 years of experience. Curated Lists enables just that. Julian Mancuso, 2006 Olympic gold medalist and 2010 silver and bronze medalist, is one of the first people to share her recommendation Lists on Curated. Curated shoppers interested in buying gear used by an Olympic athlete can shop directly from Julia’s Lists and she receives a commission from those sales while managing her busy life.
“I’ve been skiing almost as long as I’ve been walking; it’s no surprise people are always asking me what gear I love and what I recommend for them,” said Julia Mancuso, 2006 Olympic skiing gold medalist. “When I learned about Curated Lists I jumped at the chance to get involved. Curated Lists allows me to point folks to the gear I swear by, opens a new revenue stream based on my knowledge, and gives me the peace of mind that consumers will have a great shopping experience and real-time access to additional experts who can help as needed.”
Shoppers also have access to Curated Lists from a deep bench of pros, instructors, and influencers across all of Curated’s product categories. Looking for a cost effective set of snowboard gear to make the jump from renting to owning? Certified snowboard instructor and winter sports expert Mike French has you covered. Mike has lived and ridden in the Alps of Austria and all across the US from California to North Carolina. As a Curated Expert Mike has helped shoppers, first-time snowboarders to seasoned riders, with over 1,000 purchases of the best gear for their specific needs. Shoppers interested in buying his favorite gear can now shop directly from Mike's Lists.
"We expect Lists to quickly become our second-largest source of non-paid traffic, after content, and our top source of non-paid revenue by Q1 2025," added Ombres. "This feature not only benefits our experts and customers, but also strengthens our partnerships with premium brands by providing a new channel for authentic product storytelling."
Initially, Curated Lists will be limited to Curated's existing experts and pre-approved influencers and pros to maintain the platform's high standards of trust and expertise. The company plans to expand access to more creators in the near future.
ABOUT CURATED
Curated is the leading expert-driven, AI-enhanced marketplace for high-value online purchases. By seamlessly blending human expertise with advanced technology, Curated solves the challenge of selling complex, high-value products online. Our platform connects shoppers with passionate experts who provide personalized guidance, building the trust necessary for confident decision-making. With an average order value of $800 and over 150,000 five-star reviews, Curated is transforming how consumers approach significant online purchases across multiple categories. As we expand our "Curated as a service" offering, we're poised to reshape the broader e-commerce landscape, unlocking the potential of high-consideration sales for brands and retailers industry-wide. Curated: where expertise meets innovation to power the future of online shopping. For more information visit www.curated.com.
