TEANECK, N.J.--(BUSINESS WIRE)--MY Imports USA LLC (AMG Brands) is pleased to announce it has entered into an agreement to acquire the iconic sun care brand, Bain de Soleil. The company plans to reintroduce the beloved brand to the market by Q2 of 2025, with products available across Mass, Drug, and Beauty channels, as well as online. Known for its luxurious formulations and signature scents, Bain de Soleil has long been a favorite among sun care enthusiasts.
In addition to its renowned sunscreens and self-tanners, MY Imports plans to expand the Bain de Soleil line to include SPF lip balms, skincare, and hair care products. These additions will address today’s beauty trends, providing consumers with a more comprehensive sun care and beauty regimen.
MY Imports USA, led by CEO Fahim Ibrahim, is dedicated to maintaining the original formulas and scents that loyal consumers have cherished. Additionally, the brand will debut new, reef-friendly products to meet the evolving needs of today's environmentally-conscious consumers.
"We are extremely excited to bring Bain de Soleil back to consumers," said Fahim Ibrahim, CEO of MY Imports USA. "Adding such an iconic brand to our existing line of products is a great milestone for us. We're not only preserving what made Bain de Soleil special but also evolving it for today’s market, ensuring it meets both modern lifestyle and environmental standards."
This agreement marks the latest step in MY Imports' strategy to expand its portfolio of well-known and trusted consumer brands.
About MY Imports USA
Headquartered in Teaneck, NJ, MY Imports USA is a leading manufacturer, distributor, and marketer of consumer-packaged goods. The company specializes in Health & Beauty products, Household items, and General Merchandise, with a portfolio that includes popular brands such as Finesse, Yardley of London, Scrub Free, and Wizard.
About Bain de Soleil
Inspired by the elegance of the French Riviera, Bain de Soleil has been a cherished name in sun care for generations. Originally owned by Bayer, the brand became famous for its signature orange gelée, offering a radiant, sun-kissed glow with luxurious textures and effective sun protection. With captivating fragrances and a commitment to both beauty and protection, Bain de Soleil remains a gold standard in the sun care industry, blending timeless luxury with modern sun protection needs.
