WEST PALM BEACH, Fla.--(BUSINESS WIRE)--HighPost Capital, LLC (“HighPost”), a leading private investment firm focused on the consumer, sports, media, and technology sectors, today announced it has made an investment in Front Row Group (the “Company”), an ecommerce agency and accelerator providing fully outsourced marketplace management services, in partnership with Charlesbank Capital Partners (“Charlesbank”).
Founded in 2012 by Matt Beer and Alex Beer, Front Row Group serves as an ecommerce accelerator and agency for established and emerging brands in the beauty, health & wellness, and CPG sectors. With a global presence in New York, San Diego, Hamburg and Bratislava, the Company provides fully outsourced end-to-end marketplace management and digital marketing services. Front Row Group delivers comprehensive, tech-enabled solutions that allow brands to optimize growth across channels and navigate the complexities of the world’s largest online marketplaces.
David Moross, Chairman and Chief Executive Officer of HighPost, said, “Front Row Group has built an impressive business that enables innovative brands to scale across third-party marketplaces and other retail platforms. The Company, led by a highly talented and dedicated management team, is exceptionally well-positioned to benefit from key macro tailwinds supporting high growth segments within the beauty, health & wellness and CPG sectors. We are excited to invest in Front Row Group in partnership with Charlesbank to build out the Company’s solutions as a market leader.”
“We welcome HighPost as an investor in Front Row Group as we continue our efforts to accelerate our growth,” said Yuriy Boykiv, Chief Executive Officer of Front Row Group. “HighPost’s deep consumer, technology, and ecommerce expertise will be critical to our business, not only in charting our own path, but in bringing value to our global clientele as well.”
Michael Choe, Managing Director and Chief Executive Officer of Charlesbank, said, “We are excited to partner with HighPost and management to drive Front Row Group’s long-term growth.”
Jefferies LLC served as financial advisor to Front Row Group and Akerman LLP served as its legal counsel. Weil, Gotshal & Manges LLP served as legal counsel to HighPost. Lincoln International LLC served as financial advisor to Charlesbank and Kirkland & Ellis LLP served as its legal counsel.
About HighPost Capital
HighPost Capital, LLC (“HighPost”) is a private investment firm focused on visionary companies at the forefront of consumer behavior and innovative product, service, sports, media and technology sectors. Founded by leading private equity fund investor and chief executive, David Moross, and successful marketing innovator, Mark Bezos, HighPost seeks to leverage the respective skills, network and experience of its principals to create long-term value for its portfolio companies. HighPost seeks to identify opportunities with family-controlled and entrepreneur-led companies that share a differentiated approach to value creation. For more information, please visit https://www.highpost.com.
About Charlesbank
Based in Boston and New York, Charlesbank Capital Partners is a middle-market private investment firm with more than $18 billion of capital raised since inception. Charlesbank focuses on management-led buyouts, growth capital financings, opportunistic credit, and technology investments. The firm seeks to invest in companies with sustainable competitive advantage and excellent prospects for growth. For more information, please visit www.charlesbank.com.
About Front Row Group
Front Row Group is a leading e-commerce agency and accelerator specializing in beauty, health, wellness, and consumer brands. With a global presence in New York City, San Diego, Hamburg, and Bratislava, the company partners with top brands to drive holistic commerce growth. Leveraging proprietary technology called Catapult and robust capabilities, they design, market, distribute, and scale brands worldwide.
Front Row Group's expertise encompasses strategic brand-building, omnichannel excellence, international market expansion, compelling content creation, and innovative design and branding. Front Row Group ensures robust marketplace growth, seamless e-commerce management, targeted digital marketing, and actionable business intelligence.
Trusted by industry leaders like OUAI, Summer Fridays, Glow Recipe, Designs For Health, Scrub Daddy, Unilever, Bosch, and Wella, Front Row Group empowers brands to achieve their full potential in a competitive marketplace. For more, visit https://www.frontrowgroup.com/.