HEATH, Ohio--(BUSINESS WIRE)--Bobbie, the mom-founded and led pediatric nutrition company, today announced its latest initiative to give back to everyday heroes who dedicate their lives to caring for our communities. Through the Community Caretakers initiative, Bobbie will donate a full year of formula to 500 eligible families of active military personnel and veterans, teachers, nurses, and first responders. Applications open today and will be collected through November 30th. Additionally, Bobbie is offering 50% off a full year feeding journey to community caretakers that sign up before December 31st.
“The parents who power our communities are so often underpaid, overworked, and overlooked. As a mom-founded and led company, we want America’s teachers, nurses, military and first responders to know – we see you, we appreciate you and we want to help,” said Laura Modi, Bobbie CEO and Co-Founder. “As a U.S. company, we are committed to giving back to the parents who work tirelessly to care for our communities. We’re proud to honor their dedication and help support their families.”
The Community Caretakers initiative is an extension of Bobbie’s commitment to empowering parents and supporting families with high-quality, nutritious formula. As inflation continues to impact household budgets, particularly those of our dedicated first responders, this program seeks to provide tangible relief to those who sacrifice so much for our communities. Bobbie believes every parent deserves to feel confident in what they feed their baby, which is why this giveback focuses on assisting the heroes among us—teachers, nurses, military families, and first responders—by providing them with the formula they can trust for their babies.
People can nominate themselves to receive a full year of Bobbie Organic 24oz Subscription by visiting bobbiecaretakers.com through November 30th. Alongside the 500 full year sponsorships, an additional 2,000, Community Caretakers will receive 50% off every box of Bobbie Organic Formula for a full year feeding journey when they sign up through the end of the year.
When consumers choose to support U.S. companies, it empowers organizations to give back to communities nationwide. Thanks to our customers’ support, Bobbie has been able to give back more than 100,000 cans of formula to as part of their Bobbie for Change initiatives which include sponsorship of more than 400 Breast Cancer survivors, disaster response after multiple wildfires and hurricanes in the U.S., and families impacted by the national maternal mortality crisis through their partnership with 4Kira4Moms and BirthFund.
Bobbie has also advocated for family-centric policies, improved access to formula, and updated nutritional standards through its Bobbie for Change advocacy arm. Bobbie has worked alongside members of Congress to push for transformative legislation, such as the Infant Formula Made in America Act, to strengthen the domestic supply chain and ensure American families have access to safe, reliable nutrition.
Bobbie launched in January 2021, selling four times more than forecasted in its first year, making it the fastest-growing infant formula company in the U.S. Today, Bobbie nourishes babies in every state across the country and works to build a parenting culture of confidence, not comparison, that supports all feeding journeys.
Bobbie only uses the best simple ingredients to create formulas that parents can trust. Bobbie prioritizes rigorous quality standards and unprecedented clean-certification as the first-ever infant formula to receive both the Clean Label Project Purity Award and certification as a Pesticide-Free product.
About Bobbie
Bobbie is the purpose-driven organic pediatric nutrition company that exists to build a parenting culture of confidence, not comparison. Founded in 2018, Bobbie hit the market with its flagship European-inspired formula in 2021 as the first direct-to-consumer, subscription-based infant formula in the U.S. Today, it’s proud to be the only mom-founded and led infant formula brand in the world, and the fastest-growing in the U.S. since the 1980s. Bobbie is focused on providing purposefully sourced, USDA Organic products made with simple ingredients – crafted right here in America, for American families. For more information, visit www.hibobbie.com.
