TORONTO--(BUSINESS WIRE)--Breast Cancer Canada proudly unveils The Metastasizing Chair installation at Union Station, an evocative artistic expression that sparks essential conversations about the critical need for early breast cancer detection. Open to the public until October 31, 2024, from 7:00 AM to 8:30 PM, this powerful installation serves as a poignant reminder that time is of the essence when it comes to breast health.
A Manifestation of Delayed Detection
The Metastasizing Chair evolves over time, developing lumps and irregularities that visually illustrate the silent progression of undetected breast cancer. This striking transformation is a direct call to action, emphasizing Ontario’s recent policy change that lowers the age for routine mammogram screenings to 40. By transforming a complex health issue into a visceral experience, Breast Cancer Canada aims to foster public engagement and advocate for impactful health policy changes that highlight the life-saving benefits of early detection.
Kimberly Carson, CEO of Breast Cancer Canada, states, “I see The Metastasizing Chair as a powerful symbol of the many layers of waiting that breast cancer patients endure. We must empower women to take charge of their breast health by prioritizing routine screenings. With Ontario’s recent policy shift allowing individuals aged 40 to 49 to self-refer for mammograms, we encourage everyone to act decisively—breast cancer won’t wait, and neither should you. Early detection saves lives!”
Marie Cermakova, Associate Creative Director at One Twenty-Three West, adds, “This project transforms breast cancer from an unseen threat into a tangible, evolving experience. The strategy draws inspiration from the hidden nature of breast cancer’s progression—The Metastasizing Chair visibly changes over time, developing lumps and irregularities to illustrate how breast cancer advances when left undetected. This artistic representation challenges us to feel the urgency of timely action, making the issue of delayed detection not just a concept to understand, but an emotional experience to confront.”
Through The Metastasizing Chair, Breast Cancer Canada delivers an urgent message that empowers Canadians to prioritize their health and proactively seek breast cancer screenings.
Appointments can be made by contacting the nearest Ontario Breast Screening Program location or calling 1-800-668-9304. For additional details on Breast Cancer Canada's initiatives, please visit breastcancerprogress.ca.
About Breast Cancer Canada
Breast Cancer Canada is a national charity dedicated to saving lives through breast cancer research. With a focus on precision oncology (personalized care), it is the only national breast cancer organization in Canada with a clear mandate to fund research, advocate, and educate on the progress of new research evidence. The organization receives no government funding; all research is funded through the generosity of donors. For more information, visit breastcancerprogress.ca.
About One Twenty-Three West
One Twenty-Three West is an independent idea and design collective based in Vancouver and Toronto. The agency is composed of a talented team that prioritizes collaboration and creativity. With a unique structure where 16 creative directors. One Twenty- Three West ensures a diverse mix of perspectives, opinions, and styles is applied to every project.
