AUSTIN, Texas--(BUSINESS WIRE)--Caldera + Lab, a premium skincare brand focusing on providing high-performance, clean, and sustainable products for men, today announced it has raised $6 million for its Series A funding round from HIPstr, the early-stage investment arm of HighPost Capital, LLC (“HighPost”), a leading private investment firm focused on visionary companies at the forefront of consumer behavior and innovative product, service, sports, media and technology sectors.
The men’s skincare market is a $16 billion global industry and is projected to grow at a 6.4% CAGR (according to Precedence Research). Caldera + Lab intends to use proceeds from the Series A to accelerate growth, increase its market share and marketing efforts, fuel its retail expansion strategy, drive R&D, and add talent throughout the organization.
Launched in 2019 by Jared Pobre, an experienced entrepreneur who previously founded and scaled multiple startups, Caldera + Lab creates high performance men’s skincare products by combining innovative science, nature’s purest and most potent ingredients, and sustainable business practices. Caldera + Lab products include face serums, moisturizers, and cleansers that cater to the modern man’s grooming needs.
“For far too long, men’s premium skincare needs have been ignored or dismissed,” said Jared Pobre, Founder and CEO of Caldera + Lab. “Caldera + Lab was created with a simple goal, to help inspire people to be their best self without the hindrances of a complicated routine. We’re thrilled to partner with HIPstr, whose deep consumer expertise and industry relationships will enable us to deliver the best experience possible to our customers and further invest in our business.”
David Moross, Chairman and Chief Executive Officer of HighPost, said, “Caldera + Lab has all the characteristics of a young consumer company in which HIPstr seeks to invest – an established brand in an industry with attractive growth characteristics and long-term tailwinds, and a hungry entrepreneurial leader. In just a few short years, Caldera + Lab has broken through to become one of the fastest growing digitally native skincare brands catering to men with a line of innovative, scientifically-crafted products that delivers clinically-verified results and a commitment to sustainable and ethical sourcing and business practices. We look forward to partnering with Jared and his impressive team to support the company’s growth objectives.”
Caldera + Lab is HIPstr’s seventh investment to date.
About HIPstr
HIPstr is the early-stage investment arm of HighPost Capital, LLC, a private investment firm wholly owned by HighPost Capital focused on visionary companies at the forefront of consumer behavior and innovative product, service, sports, media and technology sectors where it can hold proprietary insights. Leveraging its experienced team and disciplined approach, HIPstr seeks to partner with founders and entrepreneurs to provide robust financial and strategic guidance, strong consumer industry relationships, deep marketing experience, and the ability to help optimize logistics and supply chain, among other things. For more information, please visit https://www.highpost.com/hipstr/.
About HighPost Capital
HighPost Capital, LLC (“HighPost”) is a private investment firm focused on visionary companies at the forefront of consumer behavior and innovative product, service, sports, media and technology sectors. Founded by leading private equity fund investor and chief executive, David Moross, and successful marketing innovator, Mark Bezos, HighPost seeks to leverage the respective skills, network and experience of its principals to create long-term value for its portfolio companies. HighPost seeks to identify opportunities with family-controlled and entrepreneur-led companies that share a differentiated approach to value creation. For more information, please visit https://www.highpost.com.
About Caldera + Lab
Caldera + Lab is a premium skincare brand focusing on providing high-performance, clean, and sustainable products for men. Launched in 2019, Caldera + Lab’s products are formulated using natural ingredients, backed by clinical research, and designed to improve skin health while catering to the modern man’s grooming needs. For more information, please visit https://calderalab.com/.