SAN FRANCISCO--(BUSINESS WIRE)--Ketch, a Data Permissioning Platform for privacy-safe and consumer-centric data activation, today announced that it has been recognized as ‘One to Watch’ in the Consent Management category in The Modern Marketing Data Stack 2025: How Leading Marketers Are Thriving In a World Redefined By AI, Privacy and Data Gravity executed and launched by Snowflake, the AI Data Cloud company.
The third annual edition of Snowflake’s Modern Marketing Data Stack report identifies the technologies, tools, and platforms used by Snowflake customers to show how marketers and advertisers can leverage the Snowflake AI Data Cloud with accompanying partner solutions to serve existing customers and convert valuable prospects. Snowflake analyzed usage patterns from a pool of approximately 9,800 customers as of April 2024, and identified 10 technology categories that organizations consider when building their marketing data stacks to capitalize on AI.
The extensive report highlights three core factors throughout the industry that mark a significant departure from the martech ecosystem highlighted in the inaugural report in 2022, creating a new normal where AI, data gravity, and privacy are intertwined.
The report offers details on how this paradigm shift is giving rise to new trends in the marketing landscape, from truly data-empowered marketers to innovative measurement techniques for marketing effectiveness. The categories include:
Marketing and Advertising Tools & Platforms
- Analytics & Data Capture
- Enrichment & Hygiene
- Identity & Onboarding
- Customer Data Platforms
- Marketing & Customer Engagement
- Programmatic Solutions
- Measurement & Optimization
Data Tools & Platforms
- Integration & Modeling
- Consent Management
- Business Intelligence
The report explores each of these categories that comprise the Modern Marketing Data Stack, highlighting AI Data Cloud Product Partners and their solutions as “leaders” or “ones to watch” within each category. The report also details how current Snowflake customers leverage a number of these partner technologies to enable data-driven marketing strategies and informed business decisions. Snowflake’s report provides a concrete overview of the partner technology providers and data providers marketers choose to create their data stacks.
“Ketch’s strong performance and innovative approach with Snowflake qualified them as One to Watch in the Consent Management category,” said Denise Persson, Chief Marketing Officer at Snowflake. “The Ketch Data Permissioning Platform helps Snowflake customers comply with stringent privacy regulations while maintaining transparency and respect for user privacy preferences. We look forward to observing their continued momentum in shaping the future of the martech arena.”
Ketch was identified in Snowflake’s report as One to Watch in the Consent Management category. With a pre-built integration into Snowflake, Ketch ensures that data privacy controls are embedded directly into the modern data stack, paving the way for AI initiatives. From capturing visitor privacy choices to enforcing consent signals across the business, Ketch provides the infrastructure, applications, and APIs to enable a compliant, connected data strategy.
“With data complexity spiraling across channels, devices, and regulations, businesses need more than just compliance—they need control,” said Tom Chavez, Co-founder and CEO at Ketch. “With Ketch, privacy controls are embedded across the modern data stack, transforming consent into a dynamic, integrated lever that drives advertiser value and preserves revenue. This is how marketing leaders stay agile and competitive. Together, Ketch and Snowflake empower customers to make data-driven marketing decisions that advance their business and serve their users.”
Click here to read The Modern Marketing Data Stack 2025: How Leading Marketers Are Thriving In a World Redefined By AI, Privacy and Data Gravity.
About Ketch
Ketch is redefining responsible data use for the AI era. The Ketch Data Permissioning Platform is the new layer of business technology that helps brands collect, control, and activate permissioned, privacy-safe data across every device, system, and third-party app. Brands around the world use Ketch to simplify privacy and consent operations, increase revenue from advertising, data, and AI initiatives, and build trust with customers and partners. Learn more at ketch.com.
