DUBLIN--(BUSINESS WIRE)--The "Coconut Water Market - Focused Insights 2024-2029" report has been added to ResearchAndMarkets.com's offering.
The Coconut Water Market was valued at USD 7.67 Billion in 2023, and is expected to reach USD 22.91 Billion by 2029, rising at a CAGR of 20.01%.
Demand For Clean & Ethical Labeling
Consumers increasingly demand clean and ethical labeling in the global packaged coconut water market. This trend highlights the importance of transparency and authenticity in product information, including ingredient sourcing and production practices. Consumers worldwide seek products with clear labeling that provides detailed information about the origins of ingredients and the ethical or sustainable practices used in manufacturing. Brands such as Vita Coco and Innocent Drinks lead this trend by offering transparent labeling and emphasizing their commitment to using organic, sustainably sourced coconuts.
Meeting this demand allows brands to build trust with consumers and stand out in a competitive global market. Consequently, brands invest in comprehensive supply chain audits, traceability systems, and certifications from reputable international organizations like Fair Trade, Rainforest Alliance, and various organic certification bodies. By obtaining these certifications and adhering to high ethical standards, brands enhance consumer trust and differentiate themselves in a crowded marketplace.
Growing Demand For Sparkling Coconut Water
The global coconut water market has a growing demand for sparkling coconut water. This trend reflects consumers' desire for a diverse and exciting beverage option. Sparkling coconut water offers a fizzy and refreshing alternative to traditional still coconut water, appealing to consumers seeking a more dynamic drinking experience. Beyond the traditional still coconut water, valued for its hydrating properties and natural sweetness, consumers worldwide are now looking for innovative and experiential drink choices that offer a refreshing twist on familiar flavors. With its effervescent bubbles and intriguing taste profiles, Sparkling coconut water meets this demand by providing a lively and dynamic drinking experience. Brands such as ZICO and Thirsty Buddha are responding to this trend by introducing carbonated coconut water products in various flavors. By tapping into this trend, brands can attract new consumers and leverage the global popularity of sparkling beverages.
Rise in Health-Conscious Population
The rise in health-conscious consumers is a major driver in the market. Increasing awareness about the health benefits of coconut water, which is rich in electrolytes, vitamins, and minerals, has significantly boosted its popularity. As more people become concerned about their health and wellness, they turn to natural and low-calorie beverages as alternatives to sugary drinks and sodas. Coconut water is often marketed as a natural hydrator and a healthy post-workout drink, appealing to fitness enthusiasts and those seeking healthier lifestyles. Companies like Vita Coco and ZICO are capitalizing on this trend by highlighting the nutritional benefits of their products and positioning coconut water as a superior hydration option.
Additionally, the rise of diet trends such as veganism, keto, and paleo, which emphasize natural and whole foods, has further fueled the demand for coconut water. The beverage's natural origin and lack of artificial additives align well with these dietary preferences. Health-conscious consumers are also drawn to products that support immune health, weight management, and overall well-being, making coconut water an attractive choice in the functional beverage market. This shift in consumer preferences encourages more brands to innovate and introduce new products catering to health-conscious individuals.
INDUSTRY RESTRAINTS
Supply Chain Disturbances
Supply chain disturbances pose a significant challenge to the market, affecting everything from production to distribution. Disruptions in the supply chain can result from various factors, including political instability, trade restrictions, and logistical issues. For instance, natural disasters such as floods and hurricanes can damage coconut plantations and disrupt transportation routes, leading to delays and increased costs. The COVID-19 pandemic highlighted vulnerabilities in global supply chains, impacting the availability of raw materials and affecting the timely delivery of products. Brands like Vita Coco and Harmless Harvest have had to navigate these challenges by diversifying their supplier base and investing in more robust logistics solutions.
Supply chain disturbances can also lead to fluctuations in coconut water prices, affecting consumers and manufacturers. To mitigate these risks, companies are adopting strategies such as strengthening relationships with local suppliers, improving inventory management, and enhancing supply chain transparency. Additionally, investing in technology for better forecasting and supply chain management can help companies adapt to disruptions and maintain a steady supply of high-quality products.
GEOGRAPHICAL ANALYSIS
The APAC region shows prominent growth, with the fastest-growing CAGR during the forecast period. APAC hosts a massive food and beverage industry, and the region is a clear market leader in the production of coconuts due to the vast expanses of land in Southeast Asia that traditionally are under coconut farming. APAC hosts a massive food and beverage industry. The region is a clear market leader in the production of coconuts due to the vast expanses of land in Southeast Asia that traditionally are under coconut farming.
Countries like Japan, Hong Kong, and China are the regions where the young population is driving the growth of sparkling water. In Japan, it is estimated that the interest in coconut water is surging, especially among young consumers, owing to the increased awareness of health benefits. The momentum and pre-existing craze for coconut water in India has enabled the entry of new vendors, including start-ups.
COMPETITIVE LANDSCAPE
The global coconut water market report contains exclusive data on 40 vendors. The global packaged coconut water market's competitive scenario is intensifying, with global players offering diverse products. These players constantly strive to gain a larger market share by introducing new and innovative products and services.
A few major players dominate the coconut water market in terms of market share. The Coca-Cola Company, C2O, PepsiCo, Vita Coco, ZICO, and Taste Nirvana are some companies currently dominating the market. Major players focus on strategic agreements, acquisitions, and collaborations with emerging players to enter the global packaged coconut water market and access commercially launched products.
Key Vendors
- The Coca-Cola Company
- C2O
- PepsiCo
- Taste Nirvana
- Vita Coco
- ZICO
Other Prominent Vendors
- CocoGoodsCo
- Raw C
- C-Coconut Water
- Amy & Brian
- Exotic Superfoods
- Koh Coconut
- Thai coconut
- Real Coco
- Phildesco
- Zola
- Bai
- Blue Monkey
- Grace
- Universal Food Public Company (UFC)
- Edward & Sons
- Cocos Pure Beverage
- Coco-Libre
- CocoCoast
- National Beverage
- Maui and Sons
- Obrigado
- CoCo & Co
- Trader Joe's
- Harmless Harvest
- Chi
- Ducoco
- H2coco
- Thai Agri Foods (TAF)
- Cocofina
- Genuine Coconut
- Happy Coco
- KULAU
- MightyBee
- Rubicon Exotic
KEY QUESTIONS ANSWERED:
- How big is the global packaged coconut water market?
- What is the growth rate of the global packaged coconut water market?
- Which region dominates the global packaged coconut water market?
- Who are the major global packaged coconut water market players?
- What are the key drivers of the global packaged coconut water market?
Key Attributes:
| Report Attribute | Details |
| No. of Pages | 195 |
| Forecast Period | 2023 - 2029 |
| Estimated Market Value (USD) in 2023 | $7.67 Billion |
| Forecasted Market Value (USD) by 2029 | $22.91 Billion |
| Compound Annual Growth Rate | 20.0% |
| Regions Covered | Global |
Key Topics Covered:
Chapter - 1: Global Packaged Coconut Water Market Overview
- Executive Summary
- Key Findings
- Key Developments
Chapter - 2: Global Packaged Coconut Water Market Segmentation Data
Product Type Market Insights (2020-2029)
- Unsweetened
- Sweetened
Variant Market Insights (2020-2029)
- Flavored
- Plain
Category Market Insights (2020-2029)
- Non-Sparkling
- Sparkling
Packaging Market Insights (2020-2029)
- Paperboards
- Plastic
- Others
Distribution Channel Market Insights (2020-2029)
- Supermarkets & Hypermarkets
- Convenience Stores
- Specialty Stores
- Online Channels
- Others
Chapter - 3: Global Packaged Coconut Water Market Prospects & Opportunities
- Global Packaged Coconut Water Market Drivers
- Global Packaged Coconut Water Market Trends
- Global Packaged Coconut Water Market Constraints
Chapter - 4: Global Packaged Coconut Water Market Overview
- Global Packaged Coconut Water Market - Competitive Landscape
- Global Packaged Coconut Water Market - Key Players
- Global Packaged Coconut Water Market - Key Company Profiles
For more information about this report visit https://www.researchandmarkets.com/r/m4u2v0
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