SEATTLE--(BUSINESS WIRE)--New survey results released today by doxo in its Swing State Voter Survey 2024 report reveals the economy is the biggest domestic policy issue impacting swing state voters as the election approaches. For the seven swing states (this includes Arizona, Georgia, Michigan, Nevada, North Carolina, Pennsylvania and Wisconsin), where candidates of both the Democratic and Republican parties have similar levels of support, these voters play the most critical role in the outcome of the election.
“Understanding the key issues that matter most to swing state voters is essential in this last phase of the 2024 election cycle,” said Liz Powell, Senior Director of INSIGHTS at doxo. “From inflation and rising costs of living, to concerns surrounding job security and wages, 7 in 10 Americans are worried about their financial health, making economic uncertainty a focal point to sway these pivotal swing state votes.”
In addition to uncovering how the economy has become the most decisive factor impacting swing state voters, this new report from doxo also explores how domestic policy concerns related to abortion/reproductive rights, immigration, healthcare, and climate change will influence their ballot selection.
Key findings from doxo’s Swing State Voter Survey 2024 report include the following:
The economy is by far the largest issue for swing state voters in the upcoming election
When asked which of the biggest issues in this year’s election was the most important, swing state voters ranked their top concerns:
- Economy: (41%)
- Healthcare (23%)
- Abortion/Reproductive Rights (16%)
- Immigration (13%)
- Climate Change (7%)
Which states are most concerned about what:
- Economy: Pennsylvania (48%) and Arizona (47%)
- Healthcare: Georgia (29%) and North Carolina (27%)
- Abortion/Reproductive Rights: Nevada (20%)
- Immigration: North Carolina (17%)
- Climate Change: Pennsylvania (10%)
When asked if the economy will impact which candidate they intend to vote for:
- 54% of all swing state voters indicated that the economy will impact who they vote for, while 46% indicate that it would not
- Arizona and North Carolina (both at 61%) gave the strongest indication that the economy will impact who they will vote for
- More than half of voters in Georgia (55%) say that it will have no bearing
- Wisconsin is the closest to a toss up with 51% saying the economy won’t impact who they vote for, and 49% saying that it will.
Inflation and Household Expenses are the top economic issues for swing state voters
The specific economic issues most important to swing state voters in this year’s election:
- Inflation (40%)
- Household Expenses (35%)
- Wages (20%)
- Unemployment (5%)
While the majority of swing states care the most about inflation, there are a few exceptions on both ends of the spectrum:
- Household expenses: Michigan and Pennsylvania are most concerned (both at 41%)
- Wages: Georgia and Wisconsin care the most (both 26%), while Arizona cares the least (at 14%)
- Unemployment: Michigan and Wisconsin care the least (both at 3%).
When it comes to household expenses, swing state voters are most concerned about:
- Grocery Prices (53%)
- Rent/Mortgage (24%)
- Utilities (14%)
- Auto/Fuel/Transportation (9%)
Swing state voters feel strongly that the next president will impact their personal finances
Swing state voters are not feeling financial relief despite improving economic conditions
- The overwhelming majority (74%) of swing state voters say they have felt none, with a small percentage (26%) feeling some financial relief
- Wisconsin and Arizona residents (both at 78%) indicate that they have felt the least financial relief, followed closely by North Carolina (76%)
- Voters in Pennsylvania (30%) and Nevada (29%) have felt the most financial relief, albeit a small amount
The overwhelming majority of swing state voters feel that the incoming president will have an impact on their personal household income
- 53% of swing state voters said that it would have a large impact
- 33% said that it would have little impact
- 14% said it would have no impact
The majority of swing state voters think the incoming president will also have a large impact on their household expenses
- 57% of swing state voters said that it would have a large impact
- 33% said that it would have little impact
- 10% said it would have no impact
To view more from doxo and its Swing State Voter Survey 2024 report, click here.
Methodology:
About doxoINSIGHTS
doxoINSIGHTS provides direct insight into The Bill Pay Economy™ by leveraging consumer surveys and doxo’s unique aggregate bill pay data set, comprising actual bill payment activity to confirmed household service providers across the country. doxo data brings together the broadest available data set for analyzing actual household bill payment activity, pulling from over 10 million paying consumers across over 97% of U.S. zip codes. doxo’s payment network covers over 120,000 billers in 45 different service categories and enables payments using bank accounts, credit cards or debit cards. This uniquely broad statistical foundation powers doxoINSIGHTS reports – uncovering key trends for household financial health and bill payment behavior. Uncovering an even deeper level of insight into Americans’ cost of living, doxo’s proprietary Cost of Bills Index™ (COBI), a new feature of doxoINSIGHTS, provides a consistent basis of comparison at the state, county and city level.
About doxo
doxo delivers innovation that transforms the bill pay experience for consumers, billers and financial technology providers. For over 10M consumers, doxo’s all-in-one bill pay makes it simple to organize and pay any bill on any device through a secure checkout. For billers, doxo’s network-driven platform enables online and mobile payments with a ridiculously simple integration, radically lower costs, and game-changing features that are unavailable with legacy bill pay vendors. For fintech partners, doxo delivers financial innovations to consumers across 97% of US Zip Codes, paying from more than 5,000 financial institutions to over 120,000 billers in 45+ service categories. For employees, doxo is a creative, ever-learning team that is passionate about building fintech tools that dramatically improve the bill pay experience. For investors, doxo provides an extraordinary opportunity to invest alongside Jackson Square Ventures, MDV, and Bezos Expeditions to disrupt a market that accounts for over $4T of US Household spend. To learn more about America’s leading bill pay network, visit doxo.com.
