NEW YORK--(BUSINESS WIRE)--Mundial Media, a leading contextual marketing platform with a focus on multicultural audiences, continues to reach significant milestones as it solidifies its leadership position in the industry. In the past 12 months, Mundial Media has expanded its client base and headcount and has executed several successful campaigns for large brands, resulting in a 341% growth in revenue.
Commenting on the company’s trajectory, Tony Gonzalez, CEO & Co-Founder of Mundial Media, stated: “At Mundial Media, we're proud to be the voice of the emerging audiences shaping the new America. We’re not just observing trends, we’re driving them with the power of first-party data and a new mainstream of over 25 million consumers. Our growth is not just about numbers; it’s about creating authentic connections between brands and the people they want to reach.”
Key Milestones
-
Expanded Client Base
Mundial Media has achieved a 200% increase in its client base since July 2023, now partnering with over 30 clients across a variety of industries. This growth speaks to the trust and confidence that brands place in Mundial Media’s ability to deliver data-driven, culturally resonant campaigns that effectively connect with multicultural audiences. -
Record Growth in Headcount and Revenue
Between August 2023 and July 2024, Mundial Media more than doubled its workforce, experiencing a remarkable 100%+ increase in headcount. This surge reflects the company’s ability to scale rapidly, driven by growing demand. During the same period, Mundial Media saw 341% revenue growth, highlighting its operational excellence and strategic success in expanding its market presence. The company is currently hiring for several key open positions including a publisher development manager, digital account manager, and corporate development/business development analyst. -
Campaign Success
-
Poder Latinx Campaign: Ethical AI-Driven Advertising in Action
The Poder Latinx campaign exemplifies Mundial Media’s innovative approach to multicultural and social advocacy campaigns. Featured in The Guardian, the campaign leveraged Mundial Media’s proprietary Cadmus AI engine to engage Black and Latino voters. Through culturally relevant, soccer-themed ads timed to the CONMEBOL Copa America 2024, the campaign effectively promoted President Biden’s Inflation Reduction Act U.S. Latinos on Spanish-language news sites with unprecedented accuracy – resulting in over-delivered impressions and exceptional click-through rates. -
Brady Advocacy Campaign: Addressing Critical Social Issues
In partnership with Casanova//McCann, Mundial Media supported Brady and the Ad Council in delivering the first-ever national Spanish-language campaign on safe firearm storage. This initiative reflects Mundial Media’s commitment to addressing critical social issues by sparking important conversations within underrepresented communities, particularly on responsible gun ownership.
-
Poder Latinx Campaign: Ethical AI-Driven Advertising in Action
-
One Billion Data Points Processed
At the core of Mundial Media’s success is Cadmus AI, a powerful data-driven engine that has now processed over one billion data points. This vast data set enables Mundial Media to create highly personalized, relevant advertising campaigns, particularly for Hispanic, APPI, Black, and LGBTQ+ audiences. The ongoing expansion of this data pool ensures that Cadmus AI remains at the forefront of contextual advertising, consistently delivering culturally nuanced and precision-targeted campaigns. -
Exclusive Partnership with 433futbol.com
In 2024, Mundial Media secured an exclusive partnership with 433futbol.com, granting access to one of the most engaged soccer fan communities worldwide. This partnership enhances Mundial Media’s ability to deliver high-impact campaigns for Hispanic and multicultural audiences, integrating brand messaging into soccer-related content with authenticity and cultural relevance.
About Mundial Media
Mundial Media is a NMSDC-certified, Hispanic-owned contextual marketing platform, helping brands authentically connect with diverse audiences. Born from the need for a holistic marketing solution, Mundial Media blends multicultural insights with a robust data-driven engine to create genuine emotional connections between brands and their audiences. Its proprietary Cadmus AI engine provides scale and reach that is culturally nuanced and differentiated. As privacy-first approaches become the new norm, Mundial Media targets audiences using first-party contextual technology, bypassing the reliance on third-party cookies.
For more information, please visit www.mundialmedia.com.
