ANN ARBOR, Mich.--(BUSINESS WIRE)--NSF, a leading global public health and safety organization, has named Melissa (Mel) Cash its Vice President and Chief Commercial Officer. In this role, Cash will be responsible for accelerating growth across NSF’s global markets through commercial go-to-market strategies, sales enablement, brand awareness, program innovation and customer success.
Cash’s teams span Brand and Communications, Marketing, Commercial Excellence, Web, Innovation, Standards Development, Toxicology and Government Affairs.
“We’re thrilled to welcome Mel to NSF’s executive team as we continue to drive cutting-edge innovation, commercial excellence and world-class client experience across our global markets,” said Pedro Sancha, President and CEO of NSF. “Her strong global leadership experience with some of the most recognized names in the food and beverage space will help us accelerate growth and scale up our global impact, furthering our mission to improve human and planet health.”
Cash has more than two decades of marketing and sales enablement experience. She previously served as Chief Growth Officer of Amy’s Kitchen. Prior to that, she served as Chief Marketing and Innovation Officer at Nestlé, where she helped grow brands such as Stouffer’s and Sweet Earth in North America, and at Kellogg Company, where she led the Special K and MorningStar Farms brands.
Cash holds a Bachelor of Arts in English from the University of Michigan. She is a member of Chief, a network for executive women.
For more information on NSF, visit nsf.org.
About NSF
NSF is an independent, global services organization dedicated to improving human and planet health for more than 80 years by developing public health standards and providing world-class testing, inspection, certification, advisory services and digital solutions to the food, nutrition, water, life sciences and consumer goods industries. NSF serves 40,000 clients in 110 countries and is a World Health Organization (WHO) Collaborating Center on Food Safety, Water Quality and Medical Device Safety.
