BOSTON--(BUSINESS WIRE)--Today, on World Mental Health Day, Happier (formerly Ten Percent Happier) launched the world’s first Meditation Make-Good offer to challenge the unrealistic expectations set by the meditation industry and underscore its commitment to supporting individuals who feel like "bad meditators.”
Happier believes that meditation isn’t just a quick fix for everyday challenges but a fluid practice that can change your life. However, meditation culture, influenced by many apps — including its own — has sold instant zen through one-size-fits-all solutions that focus on relief, rather than real transformation. This approach has left many feeling like meditation just doesn't work for them. In fact, nearly 96% of people have thought about meditating, but didn’t follow through — and of the few who have, 70% feel they aren’t doing it correctly.
From October 10th through October 31st, the Meditation Make-Good campaign will give away free 1-year subscriptions to anyone who’s struggled with meditation in the past, plus a first-of-its-kind 5-year money-back promise to underscore its belief in the transformative power of a long-term meditation practice. Happier is acknowledging that meditation apps have historically pushed perfection over progress and this program encourages those who walked away from meditation, especially if they felt like a "bad meditator," to give it another go with Happier by their side.
“Our goal with Happier is to show people the genuine power of mindfulness and help them build momentum on a journey that naturally ebbs and flows over time. We’re creating an experience that acknowledges the messy reality of meditation — where a racing mind doesn’t mean you’re doing it wrong, and where the imperfection that comes with anything worth doing is celebrated,” said Ben Rubin, CEO and Co-founder of Happier. “Additionally, with our new Meditation Make-Good campaign, we’re encouraging users to give meditation another try — to embrace their imperfections and find joy in their practice, no matter how messy or stressful life gets.”
This news comes shortly after the launch of a re-envisioned app offering fresh ways to meditate that meet meditators where they are — both on and off the cushion. This ensures you never feel bad about your practice, proving there’s no such thing as a bad meditator — if you’re doing it, you’re meditating.
For more information on the Meditation Make-Good campaign, visit badmeditator.com.
About Happier:
Meditation isn’t just a quick fix for everyday challenges. It’s a practice that can change your life. It doesn’t have to be perfect—and you don’t have to be either. But you do have to show up. Happier is a meditation app that meets you where you are, so you can realize more than you ever thought possible. With a flexible approach that grows with you and wisdom from some of the world's most insightful teachers, Happier helps you get more out of meditation — so you can give more to every part of your life. For more information on Happier, please visit www.happierapp.com.
