ATLANTA--(BUSINESS WIRE)--Perkins American Food Co. is thrilled to unveil its new and innovative Perkins Griddle & Go model, a fresh new take on modern American hospitality that honors tradition while embracing the future. Tailored for today’s fast-paced consumer, Perkins Griddle & Go, which was designed in partnership with The Aria Group, features a streamlined design and an elevated café experience, all within a compact footprint. The first location of this new concept is set to open its doors in late October 2024, promising to deliver delicious, convenient meals to keep guests fueled while on-the-go.
The Perkins Griddle & Go model offers a state-of-the-art design that fits seamlessly into various settings, including both traditional street front retail, and non-traditional venues such as airports, casinos, hospitals, hotels, travel plazas, universities, and more. With a footprint of just 1,500 square feet and seating for 65 guests, the model retains the essence of Perkins while embracing modern dining trends.
"Perkins Griddle & Go offers the same great value and quality that have made Perkins a beloved brand, now in a more accessible, convenient, and affordable format," said Toni Ronayne, President of Perkins American Food Co. "We couldn’t be more excited to invite guests into this new model and continue to delight them with high quality meals at affordable prices that keep them nourished as they go about their busy lives. The smaller footprint model allows us to drive brand growth and to reach guests where they are by expanding into premier real estate including colleges, casinos, c-stores, and more.”
Perkins Griddle & Go will serve guests at breakfast, lunch, dinner, and of course provide the best-in-class bakery. The menu offers a selection of breakfast classics like omelets, benedicts – which guests can now get as a bowl – comfort classics, and specialty Griddle Greats that Perkins is well known for. The new menu also includes a brand-new category of breakfast sandwiches, a new lighter eats section, and burgers and sandwiches, which are all perfect for dine in or grab & go visits. For those seeking a sweeter bite, Perkins Griddle & Go will also offer a selection from the famous Perkins Bakery, including cinnamon rolls, brownies, cookies and their iconic pies and Mammoth Muffins.
“We are constantly evolving to create new foods & experiences that are relevant to today’s customer. Perkins Griddle & Go provides hand-crafted, culturally inspired, and generously portioned food. All our plates will leave you full, and with money still in your pocket,” continued Ronayne. “We look forward to welcoming guests into our new restaurant and meeting them at the places in their life that are most convenient.”
Perkins is on a mission to become the leader in technology in the family dining space, and Perkins Griddle & Go will leverage new digital menu boards, kiosks and other technological advancements under the leadership of Chief Technology Officer Steven Roach. These innovations aim to enhance franchisees' operational efficiency and enrich customers' dining experience through frictionless experiences that deliver speed and convenience for the on-the-go guest.
Franchisees are already expressing strong interest in the Perkins Griddle & Go concept and are eager to bring this modern take on Perkins to new and existing markets. For more information about Perkins Griddle & Go and franchise opportunities, please visit https://perkinsfranchising.com.
About Perkins American Food Co.
Perkins American Food Co., formerly Perkins Restaurant & Bakery®, is the latest evolution of the heritage brand that is as American as apple pie. Grounded in tradition and their key pillars of value, quality, and service, Perkins boasts the same heart and soul since its founding in 1958, but with a new attitude.
The brand serves up American classics of yesterday that meet the tastes of guests today, generously portioned and priced just right. Their hospitality, accentuated with a strong commitment to kindness, continues to shine through as a key differentiator along with innovation to continually evolve and offer guests what they want and crave. Perkins currently operates nearly 300 company-owned and franchise locations across the U.S. and Canada. The company is owned by Ascent Hospitality Management.
