BALTIMORE--(BUSINESS WIRE)--Facet, the fintech company that is building the future of financial planning, today announced it has raised an additional $35 million in new financing. The round was led by Multiplier Capital, a leading provider of flexible financing solutions.
Recently named to the Inc. 5000 list of America’s fastest-growing private companies for a second time, Facet is redefining financial planning by providing affordable, accessible and unbiased advice to those often overlooked by traditional financial services firms. To date, this approach has attracted over 14,000 households nationwide who rely on Facet for expert guidance. The latest funding will be directed towards advancing key initiatives, including further tech development and expanded financial planning services, all aimed at accelerating growth and improving the overall member experience.
“At Facet, we are building the future of financial advice. This funding isn’t just about growth; it’s about reinforcing our commitment to helping our members live for today and plan effectively for tomorrow,” said Anders Jones, chief executive officer at Facet. “We’ve demonstrated that a subscription model in financial services can succeed when innovation is combined with a deep commitment to our members. This latest capital allows us to continue evolving our offerings, ensuring that we not only meet but exceed the expectations of those who rely on us for consistent, high-quality financial advice.”
Since its founding in 2016, Facet has raised approximately $210 million in funding. Its tech-driven platform offers tailored financial advice for every aspect of life, all at an affordable flat membership fee. This innovative model has earned Facet various accolades, including recognition in Real Simple’s 2023 Money Awards, NerdWallet’s “Best Online Financial Planning Service” and TIME’s, Time Stamped Best Financial Advisors in 2024.
“We are excited to collaborate with Facet, whose leadership and team are setting new standards in the financial planning space,” said Thomas Walton-Cale, managing director of Multiplier Capital. “Their dedication to innovation and a member-focused approach via a flat fee has proven to disrupt the AUM model that has been accepted as a standard for far too long. We are proud to support their efforts and contribute to Facet’s ongoing success.”
Facet’s members represent thousands of individual lives empowered and enriched through access to personalized, expert-guided financial planning services. To learn more about Facet and the services available, visit facet.com.
Additional investors in this round include Warburg Pincus, Audacious Capital and others.
About Facet
Facet is a national SEC-Registered Investment Advisor (RIA), founded in 2016 on the belief that unbiased, personalized financial advice is essential to living well. Its mission is to empower people to live more enriched lives by delivering a new standard of advice—one that addresses every way money impacts their life. Its tech-driven approach is customized to each client’s needs, pairing individuals with their own CERTIFIED FINANCIAL PLANNER™ professional, a fiduciary who meets with them 1:1 to integrate tailored financial advice into their entire life — all without asset minimums and at an affordable flat membership fee.
In recognition of its innovative approach and high-quality client experience, Facet has garnered countless accolades from outlets such as Real Simple, NerdWallet, Financial Planning, TIME, Inc. and WealthManagement.com.
To date, Facet has raised more than $210 million in funding from Warburg Pincus, Durable Capital Partners LP, Multiplier Capital, Slow Ventures, Telesoft Partners, Green Cow Venture Capital and others.
For more information, please visit facet.com and connect on LinkedIn, Instagram, Facebook and TikTok.
About Multiplier Capital
Multiplier Capital is over a $1 billion growth financing platform that invests in rapidly growing, professionally-backed companies. With over 20 years of experience as a team and a proven track record of success, Multiplier Capital provides tailored debt solutions that empower businesses to achieve their growth objectives and thrive in challenging economic conditions.
