EWING, N.J.--(BUSINESS WIRE)--First Response proudly announces the launch of the Multi Check Pregnancy Test Kit, featuring EasyCup—a game-changer that redefines simplicity in pregnancy testing— alongside two Rapid Result pregnancy tests for added reassurance. EasyCup combines a sample collection cup with an integrated test strip for ease of use while providing reliable results, tapping into the urine test collection experience consumers are familiar with in clinical settings.
First Response conducted a study of 160 consumers that revealed 46% of participants were already using a cup when testing with traditional pregnancy test sticks for reasons like cleanliness, ease, and greater control. This preference and the familiarity of providing urine samples in a collection cup during medical appointments inspired First Response to develop Multi Check — the only pregnancy test kit in the US market that offers an all-in-one cup test alongside two rapid result tests for ultimate simplicity and convenience.
“Forty-six percent of people who use pregnancy test sticks currently pee into a cup and dip their tests, with 79% choosing this method because they find it easier, less messy, and believe it reduces the chance of them ‘missing’ the stick," said Lauren Epstein Beaulieu, Director of Marketing – Sexual Health & Women’s Health at Church & Dwight. "That’s why we're excited to introduce EasyCup as part of the Multi Check Test Kit for those who value ease and control when testing. With EasyCup, we have merged simplicity and familiarity to meet the needs of today’s consumer and support them wherever they are on their reproductive journeys."
Key Features of the Multi Check Kit:
- Simple, All-In-One Design: EasyCup eliminates the need for a separate disposable cup, making the process seamless and convenient.
- Multiple Testing Options: The Multi Check Kit allows consumers to choose how they test. The kit includes one EasyCup and two Rapid Result pregnancy tests, providing quick and simple testing options for added convenience.
“First Response is the brand of choice when it comes to pregnancy testing journeys, and the new Multi Check Pregnancy Test Kit is just another way the brand empowers birthing people with the diagnostic tools they need, when it matters most,” said Bana Kashani, M.D., OB-GYN and Reproductive Endocrinologist and Infertility Specialist. “The inclusion of both the innovative EasyCup and Rapid Result tests in the Multi Check Kit showcase how First Response cares and supports all women.”
With the introduction of Multi Check, First Response continues its commitment to providing consumers with innovative, accurate, and user-friendly solutions for pregnancy testing. Multi Check is now available at retailers nationwide.
For more information about First Response, visit www.FirstResponse.com.
About First Response™:
For over 30 years, First Response™ has been dedicated to being a source of truth and guidance by offering an array of products that deliver fast, accurate results when you need them most, including First Response™ Early Result Pregnancy Test that detects all forms of the pregnancy hormone commonly found in urine and can tell you six days sooner than your missed period(1). For more information, visit www.FirstResponse.com.
(1) In laboratory testing, First Response Early Result Pregnancy Test detected pregnancy hormone levels in 76% of pregnancy women 5 days before their expected period. See package for details about testing early.
About Church & Dwight Co., Inc.
With a rich heritage of commitment to people and the planet for over 150 years, Church & Dwight is committed to conducting our operations in a sustainable and environmentally responsible manner using recycled materials in our cartons. We are continually assessing the impacts of our operations on the environment while developing, manufacturing, and marketing a broad range of consumer household, personal care and specialty products with sustainability efforts incorporated into our new product innovation including Arm & Hammer™, Xtra™, Trojan™, Oxiclean™, Waterpik™, Orajel™, Kaboom™, Nair™, Viviscal™, Flawless™, Toppik™, Zicam™, Batiste™, Replens™, RepHresh™ and First Response™.
