SANTA MONICA, Calif.--(BUSINESS WIRE)--TigerConnect, healthcare’s most trusted clinical collaboration software, today announced the appointment of Marissa Carlson as its new chief marketing officer (CMO). As TigerConnect continues its growth trajectory, focused on expanding its healthcare technology footprint and executing impactful marketing strategies, Carlson will play a vital role in helping to position the company’s Unified Communication strategy and market leadership.
In her role as CMO, Carlson will oversee all aspects of marketing strategy at TigerConnect, including brand positioning, customer and product marketing, demand generation, business development and go-to-market execution. Her leadership will further strengthen TigerConnect as the leading clinical collaboration software for healthcare organizations seeking to improve clinical workflows and patient outcomes.
“Marissa’s vast prior experience in healthcare IT and SaaS marketing makes her an outstanding addition to the TigerConnect leadership team,” said Brad Brooks, chief executive officer at TigerConnect. “Her ability to convey ROI within the healthcare industry combined with her expertise in customer-focused marketing strategies will be invaluable as we continue expanding our presence in the healthcare sector and enhancing our offerings to meet the evolving needs of providers and patients alike.”
Carlson brings deep expertise in SaaS go-to-market strategies and healthcare IT. Most recently, she led global marketing at Intelerad, one of the leading medical imaging software companies, where she drove the company’s rapid expansion into the acute care market. Prior to Intelerad, Carlson led marketing at Vista-backed Greenway Health, where she oversaw marketing for a multi-product portfolio and crafted messaging strategies that supported the company’s effort to strengthen visibility and engagement with healthcare providers.
“I’m thrilled to join TigerConnect and collaborate with a team that is dedicated to redefining healthcare communication,” said Carlson. “The challenges healthcare providers face today require smarter, more efficient communication tools, and I look forward to shaping strategies that not only showcase TigerConnect’s unique capabilities but also drive tangible improvements in patient care and operational efficiency for our clients.”
About TigerConnect
TigerConnect transforms healthcare with the industry’s most widely adopted clinical collaboration software–uniquely modernizing how doctors, nurses, care teams, patients, and data connect. With solutions spanning care communication, patient engagement, scheduling, alarm notifications, nurse call, and more, TigerConnect accelerates productivity, reduces costs, and improves patient outcomes safely and securely. Trusted by more than 7,000 healthcare entities for user-friendly yet enterprise-ready solutions, TigerConnect delivers 99.995% verifiable uptime for more than 10 million messages each day. To learn more about TigerConnect, visit www.tigerconnect.com.
