SAN FRANCISCO--(BUSINESS WIRE)--Swimming World, the go-to source and longest running publication on aquatic sports, reveals a dramatic surge in audience during the Olympic Games, with numbers growing six-fold to a record breaking 75,000-100,000 daily visitors. Additionally, Swimming World set a new record in advertising revenue, marking the most lucrative day in the publication’s history. This underscores the impact of boots-on-the-ground live coverage from Paris and wide adoption of new digital features and upgrades added this year including interactive digital editions and the only App dedicated to competitive aquatic sports.
“The Olympic Games provided a unique opportunity to connect with a larger audience, generating an astounding 6x increase in daily visitors and record-breaking advertising revenue,” said Jack Hallahan, Co-Owner and Publisher of Swimming World and H2Media. “This rise in engagement highlights the value of our comprehensive coverage and effectiveness of recent digital upgrades. We are excited to build on this success and continue to expand Swimming World’s impact in the community.”
In addition to the recent milestones, Swimming World has announced the release of a special edition issue to celebrate the most iconic and talked-about aquatic highlights from this year’s Paris Olympic Games. This 110-page commemorative edition will spotlight unforgettable moments from the 2024 Olympic swimming, water polo, open water, artistic, and diving events, providing in-depth analysis, athlete spotlights, and a thorough examination of the successes and shortcomings for teams from around the globe.
“This commemorative issue is not just a look back at the 2024 Olympics but a celebration of the legacy of the Games with a spotlight on the sport of swimming, water polo, artistic, open water, and diving itself,” Hallahan continued. “The growth of the sport has also forced us to adapt to how the fans consume news and we want to continue to honor that. That’s why we’re creating this must-have edition and exclusive new App content for fans and enthusiasts who want to relive the thrills of the Olympic swimming events.”
Swimming World subscribers can access this special edition magazine digitally and/or get a physical copy by visiting https://www.swimmingworldmagazine.com/ and/or downloading the app through the Apple and Google Play stores.
ABOUT SWIMMING WORLD
Swimming World produces extensive digital news content and global coverage of competitive aquatic sports — from boots-on-the-ground coverage of the Olympic Games to training and technique tips for parents, coaches, and fitness swimmers. Through hands-on reporting, deeply sourced articles, and in-depth commentary, Swimming World covers the entire spectrum of the sport with journalistic integrity. Since 1960, Swimming World has been the most trusted and reliable source when it comes to understanding what is happening in the sport at every level—high school, college, and elite level swimmers making waves at the most notable competitions — while also detailing everything the average swimmer needs to know for their own personal journey in the aquatic lifestyle. Rooted in rich journalism and award-winning photography, Swimming World passionately believes our heritage provides a credible foundation to produce dynamic, immersive coverage for the world of aquatic sports. With respect and honor for those who delve into the deep waters, Swimming World brings the best and most interesting stories to capture the essence of what swimming means to the athletes, fans, and enthusiasts who make swimming a routine part of their everyday life. For a Free Trial to Swimming World, visit this link.
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ABOUT H2Media LLC
Jack Hallahan and Steve Hasty are the founders of H2Media LLC. Both Hallahan and Hasty have extensive backgrounds in swimming, participating for decades as athletes and roles as coaches within the swimming community. Steve's family business, Hasty Awards, has been dedicated to providing swimming awards since its inception in 1986 by his father. Steve has a background as a competitive swimmer and coach for over 10 years, holding various state age group records over the years. Jack brings additional expertise and passion to H2Media LLC. As a former Division I swimmer at Villanova University, NYAC Swimming Captain, and USA Swimming Club Coach, Jack's involvement in competitive swimming extends beyond his professional endeavors. Currently active in Masters swimming, Open Water and Water Polo competitions, Jack's ongoing participation underscores a deep connection to the sport and commitment to its continued success.
