PASADENA, Calif.--(BUSINESS WIRE)--Totavi, a fintech consulting firm that prides itself on deep operational experience launching market-leading products, today announced a suite of marketing services to help financial organizations of all sizes establish brand awareness, acquire new customers, and drive revenue in a competitive landscape.
Founded in April 2023 by Matthew Goldman, author of CardsFTW, and 4x fintech founder, Totavi has quickly become the consulting firm of choice for fintech companies looking to build and scale their businesses.
“I started Totavi with the mission of helping fintech companies ship products efficiently and effectively. However, it became obvious that many of my clients also needed marketing support. In the same way that we offer no-nonsense product management services, we now offer marketing that cuts through the noise and is rooted in deep industry expertise,” said Goldman.
“Our marketing professionals have successfully launched multiple card products and helped founders craft compelling narratives that resonate with both customers and investors.”
Totavi’s suite of marketing services include:
- Content and Thought Leadership: Drive engagement with high-quality, relevant content written by fintech experts who get it.
- Product Marketing: Boost product visibility and market adoption with compelling positioning and clever differentiation.
- Sales Enablement: Empower your sales team with professionally written, designed, and produced material that aligns with your brand.
- Public Relations: In partnership with A/M Partners, Totavi offers a range of communications and public relations services, including scheduling of press appearances, media training, support on major announcements, and executive communications.
- Ads Management: Optimize advertising campaigns to maximize ROI, increase brand visibility and reach, and enhance learning with valuable insights through A/B testing.
- Pitch Decks: Communicate company vision effectively with Totavi’s expertise in building great narratives and pitch decks for startups operating from seed stage to exit.
- Website Content and Design: Build a website that is as functional as it is beautiful.
In addition to its newly launched marketing services, Totavi offers product viability assessments, product strategy and roadmapping, product implementation support, M&A diligence, offsite workshop facilitation, and executive coaching.
Sam Miller, Founder and CEO of Kasheesh shared, “We started working with Totavi for their product and strategy expertise, and were then presented with the opportunity to combine that work with their fintech marketing and PR offering. There was no need to educate them on my business, how the industry works, or where Kasheesh fits into the landscape. Totavi’s expertise allows us to get things done efficiently without sacrificing on quality and with minimal hand holding.”
About Totavi
Totavi is a no-nonsense boutique consulting firm built for fintechs by industry veterans. With deep operational experience spanning from the earliest days of a startup through high-growth phases and public company leadership, the Totavi team delivers direct, actionable advice that helps financial industry organizations of all sizes and types compete in and dominate their markets. Totavi’s team includes founders, investors, and senior executives from companies such as Bankrate, Apto Payments, Vertical Finance, and Wallaby Financial. Going beyond slide decks and recommendations, Totavi works in the trenches with clients to solve hard problems and seize opportunities. Learn more at totavi.com or on LinkedIn.
