NEW YORK--(BUSINESS WIRE)--Nourish, the leading food as medicine platform, today launched its inaugural TV advertising campaign featuring U.S. women’s soccer star and Nourish angel investor Alex Morgan, who announced her retirement from the sport earlier this month. The campaign highlights Morgan's experiences with her dietitian throughout her athletic career and pregnancy. This marks Nourish’s debut in streaming TV advertising with four TV ads featuring Morgan, along with three other creatives.
The campaign highlights that registered dietitians (RDs) are valuable for anyone seeking personalized nutritional guidance, not just athletes. In the spots, Morgan shares how Nourish connects people with dietitians to build healthy habits and understand nutrition better. Nourish’s food as medicine program offers a comprehensive wellness approach, combining personalized RD visits, medically-tailored meal delivery, and an innovative mobile app. With thousands of practicing dietitians in its network, Nourish provides accessible, expert nutrition support, matching patients with insurance-covered RDs. Services are offered at $0 out-of-pocket for 94% of patients, empowering people to manage chronic conditions and improve overall health.
"When I was looking for a dietitian, it was a really difficult process of understanding who the best fit was and the cost breakdown,” Alex Morgan shared. “I chose to partner with Nourish because I've seen the results from working with a dietitian, and I want people to get more access to dietitians at low or no cost. Everyone can benefit from working with a dietitian and I think Nourish is doing it the right way."
Given that poor nutrition contributes to chronic diseases affecting over half of Americans, clinical evidence shows that registered dietitians are highly effective in preventing and managing these conditions. Historically, access to outpatient nutrition care has been limited due to a lack of in-network providers and costly cash-pay options.
"We're incredibly excited to be partnered with Alex Morgan,” said Sam Perkins, co-founder and President of Nourish. “Alex's story of working with a dietitian to maintain her health and performance as a professional athlete and a mother is inspiring and resonates deeply with our mission. We're proud to be making this level of personalized nutrition support accessible to every American."
The ads begin airing September 30th on a variety of streaming TV networks including CNN, Hulu, Scripps, and more. All of the ads from the campaign can be viewed on Nourish's YouTube channel.
About Nourish:
Nourish is the leading food as medicine platform with a mission to improve people’s health by making it easy to eat well. Nourish makes high-quality nutrition care accessible to all Americans. The company provides a comprehensive approach to wellness through personalized visits with registered dietitians, medically-tailored meal delivery, and an innovative mobile app. With thousands of dietitians in its network, Nourish enables patients to track their health progress, communicate with their RD, and receive meals designed for their specific dietary needs delivered to their doorstep. Through partnerships with major insurers including Aetna, Cigna, United, Blue Cross Blue Shield, Medicare, Medicaid, and more, 94% of Nourish patients are able to access care for $0 out-of-pocket. Nourish serves hundreds of thousands of patients across all 50 states and has also formed referral partnerships with physicians in large healthcare companies such as One Medical, Texas Oncology, and Dell Medical Center. Start your journey to better health at usenourish.com.
