NEW YORK--(BUSINESS WIRE)--PRSA-NY has officially unveiled the shortlist for the 2024 Big Apple Awards, celebrating excellence in public relations across the New York area. Winners, along with the 15 Under 35 Class of 2024, will be honored at a luncheon on Wednesday, October 30, at Manhatta in NYC.
This year’s event is graciously sponsored by 360PR+, Burson, HUNTER, PRophet– exclusive sponsor of the 15 Under 35 Awards, Edelman, Notified, The Art Stevens Group, and Hill & Knowlton, with event production by CommPRO.
The program, themed “Collaboration and Innovation,” highlights the industry’s achievements in fostering innovation and mentorship to ensure a thriving future. The shortlist features leading agencies and organizations from across the greater New York City area, including:
- 360PR+
- AGEAN
- Carmichael Lynch Relate
- Bayer Consumer Health and Coyne PR
- Diffusion PR
- Emergent BioSolutions with Curation Communications, a GCI Group Company
- Genmab & Pfizer with GCI Group
- Golin New York
- Gregory FCA
- Havas Red
- Hunter
- Lippe Taylor/prompt.
- NewYork-Presbyterian
- Orangetheory Fitness and Coyne PR
- Padilla
- Three Cheers PR
- The V Foundation for Cancer Research and Coyne PR
- Zeno Group
BIG APPLE AWARDS 2024 WINNERS SHORTLIST
Events & Observances Group
Events & Observances (One to Seven Days), Events & Observances (More than Seven Days)
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Salad and Go Turns Receipts to Greens and Spurs Sales in Houston
360PR+ | Salad and Go
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Celebrating 100 Years of Stella Cheese
Carmichael Lynch Relate | Stella Cheese
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Lysol Debuts ‘Air-aoke’ Pop-Up to Showcase New Sanitizer's Power
HUNTER | Lysol
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Catching Snowflakes in a Bottle
Three Cheers PR | Stranahan’s Colorado Whiskey
SPOTLIGHT: Best Use of Spokesperson/Influencer
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Little Leaf Farms & Corporate Natalie Transform the Sad Desk Salad
360PR+ | Little Leaf Farms
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Trainline: Your Ticket to Europe
360PR+ | Trainline
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From Tokyo to the Big Game: Priceline’s “Eras to End Zone” Challenge with Victoria Browne
AGEAN Public Relations | Priceline
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“WTF is OTF?! Comedy Event” Blended Humor and Fitness to Ease Gym-timidation
Orangetheory Fitness and Coyne PR | Orangetheory Fitness
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Spiking Awareness, Distribution & Trial for Guy Fieri’s New Canned Alcohol Brand – & Its Lesser-Known Maker
Three Cheers PR | Two Roads Brewing
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KIND Launches Donna’s Purse Snacks with America’s Favorite Football Mom
Zeno Group | Kind Snacks
Marketing Consumer Products
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Little Leaf Farms Leans into the Curve
360PR+ | Little Leaf Farms
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The Last Barf Bag: A Tribute to a Cultural Icon by Dramamine
360PR+ | Dramamine
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Frankie Muniz Encourages Allergy Sufferers to Live Life in the Fast Lane at the Claritin Clear 500
Bayer Consumer Health and Coyne PR | Claritin
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Capturing New Frontiers and Audiences - Diffusion and GoPro
Diffusion PR | GoPro
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Perrigo x HAVAS Red: The Smart, Sexy and Seriously History-Making Launch of Opill®
Havas Red | Opill®
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LACTAID Partners With Kelis to Get You to Drink Real Dairy
HUNTER | LACTAID
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Catching Snowflakes in a Bottle
Three Cheers PR |Stranahan’s Colorado Whiskey
Integrated Communications
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The Last Barf Bag: A Tribute to a Cultural Icon by Dramamine
360PR+ | Dramamine
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Frigo Cheese Heads: Tapping into Tween Creativity to Drive Brand Awareness
Carmichael Lynch Relate | Frigo Cheese Heads
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Seafood From Norway - An Epic Saga of Taste, Sustainability, and Success
Padilla | Norwegian Seafood Council
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Reducing Ag’s Carbon Footprint 1 Million Acres at a Time
Padilla | Agoro Carbon
Marketing Business-to-Business
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Changing the Game: Phenix x Diffusion Spotlight Streaming Delays from the 2024 Super Bowl
Diffusion PR | Phenix
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Conquering Misconceptions in AI-Guided Mental Health Services – Diffusion x Wysa
Diffusion PR | Wysa
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Raising the Alarm: Shining a Media Spotlight on AI-Generated Child Abuse
Gregory FCA | Raising the Alarm
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Reducing Ag’s Carbon Footprint 1 Million Acres at a Time
Padilla | Agoro Carbon
Corporate Social Responsibility
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Claritin Aims to Reduce Pollen Levels One Female Tree at a Time with The DiversiTree Project
Bayer Consumer Health and Coyne PR | Claritin
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Aruba Encourages Travelers to Savor "Paradise on Tap"
Zeno Group | Aruba Tourism Authority
Reputation / Brand Management & Brand Engagement
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“Don’t Give Up…Don’t Ever Give Up!®: The 30th Anniversary of the V Foundation for Cancer Research”
Coyne PR | The V Foundation for Cancer Research
Public Service
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NARCAN® Nasal Spray: Ready to Rescue
Emergent BioSolutions with Curation Communications, a GCI Group company | NARCAN® Nasal Spray
Marketing Consumer Services
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Aruba Encourages Travelers to Savor "Paradise on Tap"
Zeno Group | Aruba Tourism Authority
SPOTLIGHT: Experiential Marketing
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NARCAN® Nasal Spray: Ready to Rescue
Emergent BioSolutions with Curation Communications, a GCI Group company | NARCAN® Nasal Spray
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STARRY® Dial a 3: STARRY® HAD TO DO MORE THAN ADVERTISE DURING THE GAME. WE HAD TO BECOME THE GAME.
Golin New York | STARRY®
SPOTLIGHT: Video
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Cetaphil Game Time Glow
Lippe Taylor/prompt. | Cetaphil
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CeMe: Making Cervical Cancer Patients Stories Seen and Heard
Genmab & Pfizer with GCI Group | CeMe
SPOTLIGHT: Brand Engagement
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The Last Barf Bag: A Tribute to a Cultural Icon by Dramamine
360PR+ | Dramamine
SPOTLIGHT: Media Relations
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NewYork-Presbyterian Raises Awareness of Groundbreaking Advance in the Treatment of Sickle Cell Disease Through One Patient's Inspiring Story and Physician Expertise
NewYork-Presbyterian | NewYork-Presbyterian
15 UNDER 35 CLASS OF 2024
In addition to the Big Apple Awards, the evening will honor this year's class of 15 Under 35 winners. Now in its eighth year, 15 Under 35 is presented by PRophet, an award-winning suite of essential, AI-powered Comms Tech tools purpose-built to empower modern communicators to perform more efficiently by quickly uncovering and authentically engaging with high-authority journalists and leading influencers. In addition to generously sponsoring the program, PRophet will host a private cocktail party for the 15 Under 35 Award Class of 2024 recipients. This year's winners include:
- Eva Murphy Ryan - Allison Worldwide
- Patience Fairbrother - Development Counsellors International
- James Seaton - Edelman
- Stephanie Sabath - Edelman
- Blake Bellucci - Finn Partners
- Jane Flanagan - GCI Health
- Logan Leavitt - HUNTER
- Katie Garcia - Logos Institute for Crisis Management and Executive Leadership
- Sianna Peal - Milk & Honey PR
- Imogen Blackburn - MMC
- Kylee Siaw - Momentum Communications Group
- Yoni Aguilar - Padilla
- McKenzie Naylor - Ruder Finn
- Kayleigh Jones - SourceCode Communications
- Fatima Sall - Zeno Group
AN INDUSTRY "WHO'S WHO" EVENT ON OCTOBER 30
Winners of the 2024 Big Apple Awards will be celebrated at the 37th Annual PRSA-NY Big Apple Awards luncheon on October 30 at Manhatta. The event will bring together the present and future of public relations, honoring influential New York professionals and recognizing the rising stars of the next generation.
This year’s theme highlights the industry’s remarkable achievements in innovation and mentorship, reinforcing its commitment to fostering continued growth within the field. For nearly four decades, the PRSA-NY Big Apple Awards have been recognized as one of the most prestigious honors in public relations. The shortlist was selected from more than 90 awards entries thoughtfully reviewed to showcase the outstanding work of communications professionals over the past year.
"The PRSA-NY chapter is committed to raising the bar with our Big Apple Awards, uniting industry leaders and practitioners from all levels to celebrate exceptional PR campaigns and initiatives,” said Carly Rogers, Chair of PRSA-NY’s 2024 Big Apple Awards. “This marks the 37th year our chapter has hosted this event, and we continue to be inspired by the creativity, professionalism, and forward-thinking demonstrated in these outstanding campaigns. This year is no exception."
Individual tickets are now on sale for $550 for PRSA members, $650 for non-members and tables for up to 10 are available starting at $6,500. For more information and to purchase your ticket(s) for the Big Apple Awards, please visit: www.prsany.org/events/2024BigAppleAwards.
2024 SPONSORSHIPS & VOLUNTEER
To learn more about becoming a Big Apple Awards sponsor or volunteering for the event, please contact Big Apple Awards Producer, Fay Shapiro, at fays@commpro.biz.
2024 BIG APPLE AWARD CO-CHAIRS
- Carly Rogers, Chair, 2024 Big Apple Awards (Sloane & Company)
- Alexa Nikiforou, Vice Chair, 2024 Big Apple Awards (Lippe Taylor/prompt.)
2024 HONORARY CO-CHAIRS
Industry leaders who will serve as this year's Big Apple Awards Honorary Co-Chairs are:
- Monica Earle, Senior PR Manager, Duolingo
- Margot Edelman, General Manager, Edelman
- Rich Ferraro, Chief Communications Officer, GLAAD
- Leah Katz, Managing Director, ZENO East, Zeno Group
- Patrice Tanaka, Founder & Chief Joy Officer, Joyful Planet
“We are honored to be surrounded by such exceptional talent at this year’s Big Apple Awards, all of whom have set high standards for excellence, integrity and innovation within the public relations field,” said PRSA-NY President Matt Rizzetta. “In particular, we would like to thank our Co-Chairs, honorary Co-Chairs and the many PRSA-NY members, corporate partners and agency partners in our network. This year’s Big Apple Awards on October 30th will be a can’t-miss opportunity to share in their accomplishments, to interact with leaders of today and tomorrow, and to celebrate what makes New York a special place for public relations professionals.”
2024 BIG APPLE AWARD EMCEE
PRSA-NY is excited to announce Maryam Banikarim as the emcee for the 2024 Big Apple Awards Luncheon. Maryam, Managing Director of Fortune Live Media, oversees the Most Powerful Women and Brainstorm Tech global franchises. With more than 25 years of experience, she is a celebrated change agent and community builder, co-founding NYCNext and spearheading the award-winning WE HEART NYC campaign. Her leadership in purpose-driven initiatives has earned her numerous honors, including recognition as one of Fast Company’s 'Top 10 Disrupters' and a TED Talk speaker.
About PRSA-NY
The New York Chapter of the Public Relations Society of America is the best-established, most substantial and most influential group of public relations professionals in the country. Located in the media capital of the world, PRSA-NY offers to its members top-level career development and education, networking, mentoring and award programs. PRSA-NY serves communications decision-makers at agencies, businesses, nonprofit organizations and public and private institutions. For more information about PRSA-NY’s upcoming events, mentorship program, jobs boards, volunteer opportunities and membership details, go to prsany.org.
