AUSTIN, Texas--(BUSINESS WIRE)--Jirav, a leading provider of financial planning and forecasting solutions for accounting, CFO Advisory Firms, and SMBs, is thrilled to announce the appointment of Michael Morrison as its new Chief Executive Officer. With a distinguished career spanning over 25 years in Corporate Performance Management (CPM) and supporting the Office of the CFO, Morrison brings a wealth of experience and a proven track record of driving growth and delivering significant value as the company enters the next phase of its own growth. Most recently, he served as CEO of Fluence Technologies, a financial consolidation and close platform solution, where he orchestrated a successful exit to Anaplan in May 2024.
The company also announced today the launching of Jirav Intelligent Forecasting, or JIF, an artificial intelligence forecasting product that instantaneously creates a forward-looking cash flow forecast.
“As the preferred partner of CPA.com, Jirav has a unique position in the marketplace serving accounting and CFO advisory firms with advanced financial planning and forecasting tools that align perfectly with the industry’s evolving needs,'' said Michael Morrison. “By leveraging our new artificial intelligence product, Jirav Intelligent Forecasting, our accounting partners can quickly advise their clients on critical decisions for their cash flow and growth plans. I'm excited about the impact we're already seeing from AI in expediting and scaling financial planning, especially amid talent shortages in the accounting profession.”
Technology has played a crucial role in the changing relationship between accounting firms and their clients where firms today are a strategic partner in helping businesses thrive.
“Jirav has garnered strong support from the accounting profession for its holistic solution that goes beyond simple financial planning and analysis in the many years they have been a partner,” said Erik Asgeirsson, president and CEO of CPA.com, and Jirav board member. “It unlocks forecasting and planning capabilities that enable modern firms to deliver the higher-level advisory services and value that their business clients expect—further strengthening their roles as trusted strategic advisors.”
As trusted advisors to small business owners, accounting firms play a pivotal role in amplifying the positive impact of sound business decisions, accelerating growth and stability across the broader economy.
“Businesses and the accounting firms advising them are facing increasing pressure to respond quickly and guide their clients on the right financial course in a challenging environment,” said Kevin Jacques, Partner at Cota Capital. “Jirav stands out as a solution that effectively combines AI forecasting with powerful reporting and dashboarding features to address this need for advisory firms and businesses. We are excited to have Michael on board to steer the company to its next phase of growth.”
With Morrison at the helm, Jirav is poised to continue its mission to provide innovative, AI-driven solutions that support the strategic needs of the Accounting and CFO professions.
About Jirav
Jirav is the leading financial planning and forecasting solution for Accounting, CFO Advisory, and SMBs, empowering businesses to turn insights into action with dashboards, reports, and AI and driver-based budgeting and forecasting. As the preferred solution provider of CPA.com, Jirav enables over 3,000 businesses to optimize forecasts for expenses, revenue, and profits to achieve sustainable growth.
