BOSTON--(BUSINESS WIRE)--SilverSavvy Founder and Senior Executive Laura Lynn Morrissey is a woman with a mission. Driven by her belief in the power of technology to transform how everyone approaches aging, Morrissey has announced the launch of the SilverSavvy website, a consulting and curated retail platform designed to meet the nuanced information, support, and product needs of mature adults.
“Our online world is built with younger generations in mind,” Morrissey explained. “If you’re over 60, there’s not much out there specifically tailored to you and your individual needs. With SilverSavvy, I want to talk directly to you about the services, information, and products that benefit and support your unique life.”
Morrissey, a 60-year-old executive who is also a daughter and caregiver, knows that adults over 60 will never fit easily into limited stereotypes. As a professional with a career that spans financial services and technology as well as senior home healthcare, she also understands the importance of customer service and support. With these critical insights, Morrissey recognized the need for an internet presence that addresses senior requirements not as deficiencies, but rather as opportunities to celebrate individuality and provide targeted services that improve lives.
“At SilverSavvy, you’ll find focused services and high-quality recommended products to help you age well,” Morrissey explained. “But even beyond that, we’re a resource for support and advice — a partner in informed aging.”
Visitors to SilverSavvy’s website will find an easy-to-navigate site that provides expert information and curated retail options. At the highest level of interaction offered, visitors can book personal consultations with Morrissey and the SilverSavvy staff. There is no charge for the initial session and prices for ongoing personal assistance are based on easy-to-understand task rates, with no surprise hidden fees. Consultations might include assistance with caregiver selection, navigating long-term care insurance, or other aging-related matters.
To further connect and engage with the over-60 audience and the people who love them, the site encourages visitors to subscribe to the Saged and Savvy newsletter, which offers entertaining and informative content on a wide variety of lifestyle, health and wellness, and senior living topics. Subscription to the newsletter is free.
Finally, the site is also a curated shopping hub with recommended products devoted to the varied interests and needs of the 60-and-up community. Product categories include resources for active living and wellness, lifestyle and hobby supplies, supportive — and innovative — tech products, and adaptive living items to help equip senior independence.
“The senior community is not one-size-fits-all,” Morrissey continued. “Every adult deserves to be treated as an individual with unique and specific needs, whether someone is very active, or a little more sedentary with travel aspirations, or perhaps in their decline. We’re here to help them all and support their goals and preferences. And people can change their lives at any age. At SilverSavvy, we want to be part of that conversation, too.
“My hope is that SilverSavvy will be a hub for anyone looking for experienced, focused, and understanding information and appropriate products. It’s my joy to see our patrons as individuals rather than just their age or perhaps their diagnosis. We’re here to help them make the most of opportunities and navigate the toughest challenges so that everyone can age the way they want to.”
ABOUT SILVERSAVVY
In an era marked by unprecedented longevity, older adults can feel overlooked in an online world designed with younger generations in mind. SilverSavvy bridges that gap with a safe and user-friendly platform where visitors can find resources and guidance, and also shop for products tailored to their unique lifestyle and needs. SilverSavvy is built on a foundation that understands the aspirations of seniors, who seek to maintain independence and pursue growth throughout their lives, and on fulfilling those aspirations through innovative solutions, marking the beginning of a new chapter in how society approaches aging.
SilverSavvy envisions a world where aging is not just a phase of life but an ongoing journey of growth and fulfillment.
Visit silversavvy.com for more information.
