Walmart Unwraps the Holiday Season with 2024 Top Toys List and the New, Exclusive Barbie World Collection

Customers can shop this year’s highly-anticipated Top Toys List, featuring 66 of the hottest holiday finds, with 25 priced under $25

Just in time for the holidays, Walmart and Mattel are bringing customizable play and exclusive products to the toy aisle with the new Barbie World collection

Walmart’s 2024 Top Toys List (Graphic: Business Wire)

BENTONVILLE, Ark.--()--'Tis the season for toys! Today, Walmart kicked off the season of gifting with its annual Top Toys List, featuring this year’s greatest finds for toy lovers of all ages. Customers can unwrap and discover 66 of this season's top trending toys from beloved brands and franchises like Disney, LEGO, Hot Wheels and Barbie, including a new and exclusive collection from Walmart and Mattel– Barbie World! The new collection brings a customized shopping experience to the Walmart toy aisle, along with an exclusive assortment of Barbie accessories and playsets that spark imagination and endless storytelling - just in time for the most magical season of the year.

Customers can now shop and explore this year’s “it gifts” that made Walmart’s Top Toys List, including Walmart-exclusive finds like the Star Wars Force-N-Telling Darth Vader, VTech Sort & Discover Activity Center Wagon, LankyBox Giant Cyborg and more. And as customers prep their lists and consider holiday budgets, Walmart is making it affordable and easy to shop the hottest toys at the coolest prices with 25 of the toys on this year’s list available for under $25; offering major savings on top of Walmart’s Every Day Low Prices, so families never have to sacrifice what they want this season.

In the holiday spirit of Walmart’s low prices, the entire Barbie World assortment is also available for under $25, with products ranging from $9.99 - $24.97. From gameroom and gardening to watersports and farming, the Barbie World collection boasts a range of playsets based on trending activities that kids love, offering the ultimate world-building experiences with customized play in mind.

“The holiday season is already top of mind for our customers, and Walmart is working hard to ensure families can find top-of-the-list toys and gifting essentials all at incredible prices,” said Brittany Smith, vice president, merchandising - toys, for Walmart U.S. “This year, we’re excited to feature a first-of-its-kind assortment: Barbie World, an exclusive collection that puts imagination and customization at the forefront for our customers. And we’re not stopping there, the list features trending products from the year’s top brands and a selection of 25 toys under $25. Like always, families can count on Walmart to deliver the best gifts, the easiest shopping experience and the greatest value this holiday season and beyond.”

As customers seek out more opportunities for experiential-based play, this year’s Top Toys List focuses on a variety of trend-based categories that put play and imagination at the forefront. Featuring top products across crafting, mindful movement, mystical adventures and more, toy lovers can immerse themselves in the ultimate play moments with this year’s hottest finds.

Walmart’s 2024 Top Toys List

25 under $25:

Hands-on & Handmade: DIY and crafty toys that bring out a kid’s creative side and inner artist.

The G.O.A.T.s: Toys inspired by some of the greatest film and TV show characters of all time.

Power Play: Toys that bring electric fun to playtime whether its battery-powered or fascinating tech.

Mindful Movement: Toys to inspire kids to get outside, promoting well-being and self-care, but more importantly fun!

Fantastical Fun: An assortment of whimsical toys that make the world far more interesting and bring magic to the every day.

Together Time: A selection of games and toys designed to foster shared moments and create lasting memories.

Fun-damental Play: Toys that help kids reenact real-life scenarios and learn hands-on, life skills with a fun twist such as cooking, cleaning, taking care of pets and more.

*Prices may vary online, in-stores and in-app.

Seamless Toy Shopping for the Easiest Holiday Season Yet

As customers prepare to deck the halls and shop for the top toys, Walmart is here to make holiday shopping easier than ever, so families can focus on spending the season of joy with the ones they love.

With fast and convenient pickup and delivery offerings, including curbside pickup, Express Delivery in 90 minutes or less and two-day shipping, customers can shop Walmart’s Top Toys List, and new offerings like Barbie World, wherever and whenever they want. For even more holiday toy inspiration, customers can browse Walmart’s toy aisles in more than 4,600 local stores or its endless digital aisles on Walmart.com and the Walmart app.

For more information about Walmart’s 2024 Top Toys List, visit: Walmart.com/TopToys, and start shopping the exclusive Barbie World assortment online and in-stores now.

About Walmart

Walmart Inc. (NYSE: WMT) is a people-led, tech-powered omnichannel retailer helping people save money and live better — anytime and anywhere — in stores, online, and through their mobile devices. Each week, approximately 255 million customers and members visit more than 10,500 stores and numerous eCommerce websites in 19 countries. With fiscal year 2024 revenue of $648 billion, Walmart employs approximately 2.1 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy, and employment opportunity. Additional information about Walmart can be found by visiting corporate.walmart.com, on Facebook at facebook.com/walmart, on X (formerly known as Twitter) at twitter.com/walmart, and on LinkedIn at linkedin.com/company/walmart.

Contacts

leigh.stidham@walmart.com

Contacts

leigh.stidham@walmart.com