NEW YORK--(BUSINESS WIRE)--LetsGetChecked, a global healthcare solutions company, announced today the appointment of Melissa Fors Shackelford as Senior Vice President of Marketing. Melissa brings over 20 years of experience as a marketing executive in healthcare, having held key roles at industry-leading organizations including Optum, Hazelden Betty Ford, and Cigna’s Health Services Business, Evernorth. At LetsGetChecked, Fors Shackelford will lead the development and execution of comprehensive marketing strategies across the United States healthcare sector and international markets. Her extensive healthcare experience and visionary leadership are expected to drive the company’s marketing efforts to new heights, ensuring LetsGetChecked continues to meet the evolving needs of large-scale employers, health plans, providers, and the public sector.
“We are thrilled to welcome Melissa to LetsGetChecked,” said Peter Foley, Founder and CEO of LetsGetChecked. “Her exceptional track record driving growth paired with her innovative approach to healthcare marketing will be critical as we continue to expand our services and engage more clients globally. I am confident that her leadership will strengthen our marketing efforts and help us achieve our mission of empowering patients and organizations with accessible healthcare solutions.”
Most recently at Cigna’s Evernorth Health Services, Fors Shackelford led strategic marketing for Express Scripts’ pharmacy benefit management and specialty pharmacy services, significantly contributing to market expansion and customer engagement strategies. Another career highlight includes her role as Vice President of Marketing at behavioral health leader Hazelden Betty Ford, where she was responsible for strategic marketing functions. Following the merger between Hazelden and The Betty Ford Center, she led the development and launch of the unified Hazelden Betty Ford brand, showcasing her expertise in brand integration and strategic positioning. Notably, Fors Shackelford also served in several marketing leadership roles at UnitedHealth Group's Optum over the course of six years, where she was instrumental in shaping the company’s business-to-business marketing initiatives. Recognized as a thought leader in healthcare marketing, Fors Shackelford is a frequent speaker at industry conferences, a prolific writer for leading publications, and holds an MBA from the University of St. Thomas.
“I am honored to join LetsGetChecked, a company at the forefront of transforming healthcare through technology and innovation,” said Melissa Fors Shackelford, Senior Vice President of Marketing at LetsGetChecked. “With a strong foundation already in place, I will partner with our incredibly talented team to enhance our marketing strategy, build brand awareness, and foster engagement with patients, employers, health plans, providers, and the public sector. Together, we will push the boundaries of what is possible in healthcare and make a positive impact on the lives of our patients worldwide.”
This leadership announcement comes as LetsGetChecked continues to deliver on its mission to empower people to live longer, happier lives by providing the tools to manage health from their home through lab testing, genetic sequencing and health insights, virtual care, and medication delivery for a wide range of health and wellness conditions. The company has improved the health of patients around the world, serving over ten million individuals and more than 5,000 corporate clients with health testing and virtual care services since it was founded in 2015.
To learn more about LetsGetChecked, please visit www.LetsGetChecked.com.
About LetsGetChecked
LetsGetChecked is a global healthcare solutions company that provides the tools to manage health from home through health testing, virtual care, genetic sequencing, and medication delivery for a wide range of health and wellness conditions. LetsGetChecked's end-to-end model includes manufacturing, logistics, lab analysis, physician support, and prescription fulfillment. Founded in 2015, the company empowers people with accessible health information and care to live longer, happier lives.
LetsGetChecked is available nationwide in the United States, the United Kingdom, and most EU countries. It is co-headquartered in Dublin and New York.
