MALIBU, Calif.--(BUSINESS WIRE)--The “Bones Love Milk” skate team, sponsored by the California Milk Processor Board (creators of got milk?), descended upon the Malibu Chili Cook-Off this past weekend to educate youth on the real benefits of milk as "nature's energy drink" and showcase how milk is a true nutrient powerhouse, providing strong bones, energy, hydration and muscle recovery.
At this year’s 42nd annual Malibu Chili Cook-Off, Bones Love Milk offered free skate coaching lessons with some of the nation’s top skateboarding talent, including Olympian Bryce Wettstein, skateboard legend Christian Hosoi, and other leading boarders such as Christopher Hiett, Christopher Pierre-Jacques, Dalton Dern, Kanaan Dern, Katelyn West, Reggie Kelly, and Zach Doelling. The stars of skateboarding worked with kids all holiday weekend on the Bones Love Milk ramp to share the benefits of milk, and show kids their potential with nourished bodies.
Also, on Saturday afternoon, the skateboarders gathered for the fifth annual Johnny Strange Legacy Skate competition, which took place on site at the Cook-Off. The contest, judged by The Boardr, adopted a jam-style format, encompassing two heats, one for advanced and invited skaters and the other for intermediate and amateur skaters. Competitors of various ages and skill levels competed for a chance to win $5,000 in cash prizes and skate gear. First place winners in the Advanced category were Eli Williams and Kasci Woolf.
The event's sponsors included the Johnny Strange Legacy Inspire Skate Program, Bones Love Milk and Clover Sonoma. Event proceeds benefited the Boys & Girls Club of Malibu and its mental health and wellness services.
Milk provides essential nutrients—such as calcium, vitamin D and potassium—that maintain bone strength, boost muscle growth, and support healthy weight.
The Bones Love Milk initiative makes an impact in educating people of all ages on the important role that milk plays in a healthy diet. What makes this approach unique is the ability to “drop in” to a community like Malibu and partner with events such as the Chili Cook-Off, bringing fun and excitement within the skateboarding and surf culture so prominent across California.
About the CMPB
Since 1993, the California Milk Processor Board (CMPB), creator of the famous 'got milk?' campaign, has been committed to increasing milk consumption throughout California. One recent initiative, "Bones Love Milk," is dedicated to educating youth on the real benefits of milk as "nature's energy drink" in an unconventional way, showcasing how milk is a true nutrient powerhouse, delivering strong bones, energy, hydration and muscle recovery. The CMPB is funded by all California milk processors and administered by the California Department of Food and Agriculture. The 'got milk?' trademark is a federally registered trademark and service mark. For more information, visit www.gotmilk.com.