AVERY ISLAND, La.--(BUSINESS WIRE)--Today, McIlhenny Company, the makers of TABASCO® Sauce, announce the launch of their latest innovation, TABASCO® Salsa Picante. The brand’s first-ever Mexican-style hot sauce is rich and thick with a vibrant spice blend and a subtle kick of heat. The new sauce is made with the quality fans expect from the brand’s over 150 years of pepper expertise.
“Innovation has always been a priority for us, and we’ve been experimenting with this style of sauce for a while now,” says Lee Susen, Chief Sales and Marketing Officer at McIlhenny Company. “We’re inspired by flavors and cuisines from around the world and are thrilled to introduce TABASCO® Salsa Picante as our take on a Mexican-style hot sauce, specifically made for one of the most popular hot sauce occasions, Tex-Mex foods.”
The campaign creative will lean into light-hearted debates about the best way to enjoy Tex-Mex foods. On social, fans will be encouraged to join the conversation and defend their preferences like hard shell vs. soft-shell tacos and guac vs. no guac.
TABASCO® Salsa Picante is the latest addition to the brand’s squeeze format line – alongside existing flavors like TABASCO® Sriracha Sauce, TABASCO® Buffalo Style Sauce and TABASCO® Sweet & Spicy Sauce. The bottle shape is designed for easy drizzling and dipping of this thicker-style sauce.
The product, which is made with red-jalapeño peppers and the signature excitement of TABASCO® Sauce, is preservative free, non-GMO, vegan friendly, gluten free and kosher.
TABASCO® Salsa Picante has an MSRP of $3.56 and is available for purchase at Walmart and Amazon nationwide.
About McIlhenny Company and TABASCO® Brand
From our home on Avery Island, Louisiana, McIlhenny Company produces TABASCO® Brand products, including the legendary TABASCO® Original Red Sauce. A household and restaurant staple around the world, TABASCO® Sauce is sold in more than 195 countries and territories and labeled in more than 36 languages and dialects. With more than 150 years of pepper expertise, our family-owned and operated company is constantly experimenting with new flavors and products to carry on our legacy of exciting the world’s most popular food and drinks. Our core range of pepper sauces includes TABASCO® Original Red Sauce, TABASCO® Jalapeño Sauce, TABASCO® Chipotle Sauce, TABASCO® Sweet & Spicy Sauce, TABASCO® Buffalo Style Sauce, TABASCO® Sriracha Sauce, TABASCO® Habanero Sauce, and TABASCO® Scorpion Sauce. To learn more about how we #LightThingsUp please visit us at www.tabasco.com or follow us on Facebook, Instagram, Twitter, TikTok and LinkedIn.
