PITTSBURGH--(BUSINESS WIRE)--Holy Name, New Jersey’s only independent Catholic health system, recently selected 9Rooftops Health as its agency of record, and together they have now launched the organization’s first campaign.
“Great medicine. Soul purpose.” emphasizes Holy Name’s commitment to humanism in medicine as a faith-based institution, while showcasing its leading-edge clinical expertise and innovation.
“For nearly 100 years, Holy Name has demonstrated a commitment to serving people in its immediate communities and beyond. At the same time, they have also attracted top clinical talent, ensuring the care is excellent,” said Cary Bynum, president, 9Rooftops Health. “We were tasked with creating a campaign that highlights that commitment to their community and medical excellence in a way that resonates with staff and employees, as well as external audiences. ‘Great medicine. Soul purpose.’ is delivering on that goal.”
The campaign was officially introduced by Holy Name President and CEO Mike Maron at a hospital-wide event for staff and employees. At the launch party, attendees were presented with an overview of the comprehensive campaign, which utilizes a highly targeted, omni-channel media approach, featuring real caregivers in a way that is uniquely Holy Name.
“One of my greatest professional joys is to tell the Holy Name story and share with others the miraculous things that occur here every day,” said Maron. “We wanted a platform to effectively communicate our story, foster enthusiasm and pride among our team and keep the community informed about the exceptional care we provide.”
Holy Name will be celebrating its 100th anniversary starting in October. 9Rooftops Health will develop extensions of the “Great medicine. Soul purpose.” campaign to support the centennial celebration.
ABOUT 9ROOFTOPS HEALTH
9Rooftops Health is the health care consultancy of 9Rooftops, an award-winning, integrated marketing agency that fuels ambitious brands with data-driven, breakthrough creative to stay ahead in today’s profoundly changing marketplace. With offices in the U.S. and the U.K., 9Rooftops is part of Eastport Holdings, an agency network that is a strategic partner to some of the world’s largest brands, including 35 Fortune 500 companies. For more information, visit 9Rooftops.com, or follow 9Rooftops on LinkedIn, Instagram @9Rooftops, Facebook or X @9Rooftops.
ABOUT HOLY NAME
Holy Name is New Jersey's last remaining independent, Catholic health system, comprising a comprehensive 361-bed acute care medical center, a cancer center, medical fitness center, residential hospice, nursing school and physician network. The system has a national reputation for providing culturally sensitive care to a diverse population, drawing patients from across the New York City region to its specialty centers and renowned doctors. Holy Name's mission to provide technologically advanced, compassionate and personalized care extends across a continuum that encompasses education, prevention, diagnosis, treatment, rehabilitation and wellness maintenance. The system is known as a high-quality, low-cost provider of extraordinary clinical care given by compassionate, highly trained physicians and staff.
