NEW YORK--(BUSINESS WIRE)--STN Video, a leading global online video platform for publishers, today announced the enhancement of the STN OVP. The new OVP represents the first go-to-market product since STN Video was acquired by global tech and sports content company, Minute Media, in January. The product combines STN’s premium, exclusive digital video library and sports marketing partners from STN Video, combined with the robust capabilities of Minute Media’s technology.
The STN OVP features a suite of tools and benefits for publishers like exclusive video from over 250 premium sports content providers including the NFL, MLB, NBA and more as well as culture, lifestyle, entertainment and business news providers like Conde Nast, Reuters, Bloomberg and Fortune. The product also features unparalleled contextual relevance via STN Smart Match®, an AI tool that instantly matches article editorial with STN’s industry leading video catalog, along with the opportunity for publishers to ingest their own content and demand sources.
“This enhanced version of STN OVP will give publishers premium video content from the world of sports, entertainment, business, lifestyle and more while providing a significant source of revenue,” said Minute Media’s GM of Video and SSP, Tom Webster. “We’ve already seen incredible results for this product across Minute Media’s owned and operated brands, including the most recent launch across Sports Illustrated’s MLB and NFL sections, which is enhancing revenue performance by 43%.”
The STN OVP was built to help publishers optimize digital video amongst ever changing industry regulations and initiatives. STN’s commitment to contextual relevance ensures that official and quality video will match the article content, a practice that has been shown to increase both user experience metrics and publisher revenue. The impressive content library boasts not only some of the best sports and culture content in the industry, but also houses an impressive list of business and entertainment video content, leveraged by loyal partners like Fortune and Conde Nast.
"By incorporating STN’s video player technology on our site, we're creating an additional revenue stream and providing our audience with a premium experience. Additionally, we're able to offer other publishers the opportunity to enhance their user experience with Fortune's unrivaled business content,” said Brian Ernst, Head of Business Development at Fortune.
For more information on the new STN OVP, visit https://ovp.stnvideo.com/.
About STN Video
STN Video is North America's leading Online Video Platform for publishers that care about user experience, content and monetization. STN Video delivers brand-safe video from over 250 leading providers in contextually relevant environments across 2,000+ trusted publishers, reaching nearly 1 in every 6 U.S. adults. STN’s library includes sports, business, technology, entertainment and lifestyle content and is powered by STN Smart Match®, allowing publishers to simply place an embed code on their page and have it populated instantly with the most relevant video possible. For more information, visit www.stnvideo.com.
About Minute Media
Minute Media is a global technology and content company specializing in sports and culture. Minute Media’s proprietary tech platform enables the creation, distribution and monetization of digital content experiences. They own and operate leading sports content brands, including Sports Illustrated, Sports Illustrated Swimsuit, The Players' Tribune, FanSided, and 90min, while also providing sports highlight rights through Minute Media’s most recent technology acquisition of STN Video. The company reaches 200M monthly users, powering 1,500+ content creators and 400+ distribution partners across 14 global markets in 10 languages. They also reach a robust print subscriber base through the publication of Sports Illustrated, Sports Illustrated Swim and Sports Illustrated Kids magazines. Minute Media has offices in New York, London, Tel-Aviv, São Paulo and Tokyo. For more information, visit www.MinuteMedia.com.
