NEUHAUSEN, Switzerland--(BUSINESS WIRE)--Sensormatic Solutions, the leading global retail solutions portfolio of Johnson Controls (NYSE: JCI), collaborates with HappyOrNot®, the global leader in customer and employee experience management solutions, to announce a strategic go-to-market alliance and a new offering that puts the customer experience front and center.
The Brand Vitality Meter enables stores to merge shopper feedback data collected from HappyOrNot’s Smiley Touch™, Smiley Terminal™ devices at the store and Smiley Digital™ for online channels with Sensormatic Solutions traffic insights, empowering retailers to make informed decisions that optimize retail locations. The Brand Vitality Meter along with HappyOrNot’s Smiley suite of devices are now globally available to retailers through Sensormatic Solutions.
“Our collaboration with HappyOrNot is based on our shared core commitments: helping retailers who depend on us for operational insights to enhance the experiences for the shoppers who rely on them,” said Nick Pompa, traffic leader at Sensormatic Solutions. “Retail operations are complex, but understanding the interconnectivity between store performance and customer satisfaction doesn’t have to be. The Brand Vitality Meter blends traffic data from our ShopperTrak Analytics solution with customer feedback data from HappyOrNot’s feedback management system to optimize the in-store experience. HappyOrNot offers a straightforward, easy-to-use way to collect customer feedback for use alongside operational data. This enables retail leaders to monitor the overall health of their brands and elevate performance.”
Brand Vitality Meter provides insight into customer satisfaction at critical touchpoints in the in-store or e-commerce journey. This holistic approach allows retailers to connect customer satisfaction scores to crucial metrics such as sales, conversion rate and average transaction size, providing a roadmap to improve customer journeys.
The Brand Vitality Meter keys in on three areas:
- Customer experience: Insights into customer satisfaction can help retailers identify friction and problem areas on the floor to better align labor allocation with traffic flow.
- Shopper sentiments: Sentiment scores can help retailers get a better sense of how their customers regard their brand and shopping experiences, including omnichannel services like “buy online, pick up in store” (BOPIS) or Click-n-Collect.
- Store performance: Consumers’ reactions to different store locations and shopping touchpoints can help retailers unravel how customer satisfaction impacts store performance.
“HappyOrNot’s goal has always been to take the mystery out of customer satisfaction, and that’s something Sensormatic Solutions has also made central to its business throughout the years,” said Scott Erickson, vice president, global partnerships and alliances at HappyOrNot. “Brand Vitality Meter brings together the work each brand has done to provide real-time, actionable customer experience insight to offer retailers a more powerful, precise and prescriptive solution designed specifically for today’s retail landscape.”
To learn more about Sensormatic Solutions Brand Vitality Meter, visit Brand Vitality Meter - Sensormatic. To explore the rest of the brand’s shopper insight solutions, visit www.sensormatic.com/shopper-insights.
About Johnson Controls
At Johnson Controls (NYSE:JCI), we transform the environments where people live, work, learn and play. As the global leader in smart, healthy and sustainable buildings, our mission is to reimagine the performance of buildings to serve people, places and the planet.
Building on a proud history of nearly 140 years of innovation, we deliver the blueprint of the future for industries such as healthcare, schools, data centers, airports, stadiums, manufacturing and beyond through OpenBlue, our comprehensive digital offering.
Today, with a global team of 100,000 experts in more than 150 countries, Johnson Controls offers the world's largest portfolio of building technology and software as well as service solutions from some of the most trusted names in the industry.
Visit www.johnsoncontrols.com for more information and follow @Johnson Controls on social platforms.
About Sensormatic Solutions
Sensormatic Solutions is the leading global retail solutions portfolio of Johnson Controls powering operational excellence at scale and enabling smart and connected shopper engagement. Our intelligent digital operating platform – Sensormatic IQ – combines the full Sensormatic Solutions portfolio, including third-party data to deliver unmatched insights into shopper experience, inventory intelligence, loss prevention and operational effectiveness with advanced technologies, like AI and Machine Learning. This enables retailers to act on prescriptive and predictive data-driven outcomes to confidently move into the future. Please visit Sensormatic Solutions or follow us on LinkedIn, X and our YouTube channel.
About HappyOrNot®
Creator of the globally recognized four Smileys, HappyOrNot enables companies to identify and optimize experiences across all touchpoints through relevant, in-moment feedback data. With the ability to track, validate, and compare ongoing performance, companies are empowered to continuously improve experiences and drive operational success.
Founded in 2009, today HappyOrNot serves 4,000 brands across 135 countries, like Amazon, Google, Aramark, Rocket Stores, and Heathrow Airport, and has collected and reported on over 1.5 billion feedback responses. Headquartered in Finland, HappyOrNot also has offices in the U.S. and around the globe and a reseller network of over 100 companies. Visit www.happy-or-not.com to learn more.
