SAN FRANCISCO--(BUSINESS WIRE)--According to ON24 global benchmarks, personalization is the greatest contributing factor in sales and marketing performance. To further enable businesses to benefit from personalization’s impact, ON24 (NYSE: ONTF), a leading intelligent engagement platform for B2B sales and marketing, announced an integration with 6sense, a global leader using AI to help B2B marketing and sales teams create, manage and convert pipeline to revenue. Now, joint customers can use ON24 first-party engagement data and 6sense intent data to deliver hyper-personalized, engaging experiences at scale, ultimately helping enterprises improve ROI and increase revenue growth.
“In today’s competitive marketplace, personalization-at-scale is imperative for high-performing B2B sales and marketing teams to differentiate experiences for their audience while also driving cost-efficient revenue results for their business,” said Steve Sims, VP of Product, ON24. “By adding 6sense to our robust ecosystem of integrations, we continue to advance our platform’s AI-powered ACE capabilities, enabling our customers to dynamically target and tailor interactions with the audiences that matter most.”
By combining 6sense intent data with the ON24 Intelligent Engagement Platform’s personalization-at-scale capabilities, which is part of its AI-powered ACE solution, ON24 customers can:
- Implement an integrated account-based marketing (ABM) strategy: Activate ABM across digital channels, including webinars, virtual events and content hubs.
- Build dynamic audience segments: Set up segments of high-priority audiences using ON24 first-party engagement data and 6sense intent data.
- Scale hyper-personalized experiences: Deliver targeted interactions and tailored content to unique audience segments across ON24 experiences.
- Orchestrate campaigns and buying journeys: Build interconnected, ongoing content journeys that become more personalized with greater engagement and buying intent.
- Improve account targeting, lead quality and conversion: Drive the right calls-to-action and content to the right accounts at the right time.
“Personalization is key to effectively engage B2B buyers,” said Saima Rashid, SVP Marketing and Revenue Analytics at 6sense. “By activating insights from 6sense intent data with ON24 segmentation and personalization capabilities, marketing leaders can deliver relevant experiences across the buyer journey at scale. This tailored approach not only enhances engagement but also significantly boosts conversion rates and accelerates pipeline growth.”
To read more about the ON24 integration, click here.
About 6sense
6sense is on a mission to revolutionize the way B2B organizations create revenue by predicting customers most likely to buy and recommending the best course of action to engage anonymous buying teams. 6sense Revenue AI is the only sales and marketing platform to unlock the ability to create, manage and convert high-quality pipeline to revenue. Customers report 2X increases in average contract value, 4X increases in win rate and 20-40% reduction in time to close deals. Know everything, do anything, with 6sense.
About ON24
ON24 is on a mission to help businesses bring their go-to-market strategy into the AI era and drive cost-effective revenue growth. Through its leading intelligent engagement platform, ON24 enables customers to combine best-in-class experiences with personalization and content, to capture and act on connected insights at scale.
ON24 provides industry-leading companies, including 3 of the 5 largest global technology companies, 3 of the 5 top global asset management firms, 3 of the 5 largest global healthcare companies and 3 of the 5 largest global industrial companies, with a valuable source of first-party data to drive sales and marketing innovation, improve efficiency and increase business results. Headquartered in San Francisco, ON24 has offices globally in North America, EMEA and APAC. For more information, visit www.ON24.com.
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