NEW YORK--(BUSINESS WIRE)--Multi-hyphenate singer, songwriter, and actress, Sabrina Carpenter shares the expansion of her Sweet Tooth collection with her third fragrance, Cherry Baby, in continued partnership with Scent Beauty. This pivotal launch marks a new era for the brand as the pop sensation’s following continues to grow and connect with fans through her fragrance in anticipation of her album release later this month and her sold out tour this fall.
Cherry Baby is designed to capture a more sophisticated and seductive side of Sweet Tooth, reflecting Sabrina Carpenter’s cheeky personality and retro glam influence. The fragrance features notes of Cherry Cosmo, Glazed Apple, Plum Nectar, Brown Sugar, Red Poppy, Peony Blossom, Dark Chocolate, Vanilla Orchid, Cashmere Wood, Sensual Musk, Patchouli Elixir, and Amber Resin. Cherry Baby is luxurious and a true reflection of Sabrina’s glamourous essence and flirtatious style.
“The Sweet Tooth fragrance collection captures Sabrina’s personality and artistic vision in a provocative, glamorous way, tapping into her personal connection with her fans. The new Eau De Parfum Cherry Baby further encapsulates Sabrina’s retro-glamorous style and sweet, flirtatious persona. We are thrilled that Sabrina Carpenter’s fragrances continue to break sales records, allowing her fans to experience her artistry through scent,” said Steve Mormoris, Founder and CEO of Scent Beauty.
“I wanted my new fragrance to be unexpected but something upscale and sophisticated while still feeling playful and provocative. Cherry Baby is timeless and flirty which encourages letting the sultry, glamorous side of you show in the best way possible,” says Sabrina Carpenter.
The Cherry Baby campaign, directed by Jacob Bixenman, which was filmed in Los Angeles, captures this essence in a cinematic, retro and glamorous way.
Cherry Baby (75ml for $54.99, 30ml for $29.99, and 10ml for $9.99) will be available to shop directly through Sabrina’s newly launched website FragranceBySabrina.com on Thursday, July 25, 2024 at 2 PM ET. The new scent will also be available in the U.S. at Amazon, JCPenney, Rite Aid, and Walmart starting in August 2024. Cherry Baby is slated for international distribution starting in September 2024.
ABOUT SCENT BEAUTY
Scent Beauty is the world’s first multi-brand omnichannel platform for bespoke beauty brands. Scent Beauty launches its brands on ScentBeauty.com as a portal for education, discovery, and product trial. ScentBeauty.com redefines consumers understanding of fragrance, home, cosmetics and skincare for consumers worldwide with curated editorial, discovery shopping and concierge service.
ABOUT SABRINA CARPENTER:
Sabrina Carpenter has enchanted an audience of millions as a singer, songwriter, actress, designer, producer, and style icon. On-screen, she has generated mega-fandom throughout television and film, ranging from her central role on the smash Girl Meets World, to critically acclaimed independent fare such as The Hate U Give. In her music, she has delivered one anthem after another on stage and in the studio, earning multiple gold certifications, and performing to sold out crowds far and wide. Sabrina had her first leading role in the 2019 movie The Short History of the Long Road, which premiered at The Tribeca Film Festival with rave reviews and earned her the Jury Award for “Best Performance” at the 2019 SCAD Savannah Film Festival. Sabrina also led the cast and executive produced Netflix’s Work It which debuted at #1 on the platform upon its release in 2020. In the same year, Sabrina made her Broadway debut starring in Mean Girls. She then starred in Justin Baldoni’s Warner Bros feature Clouds (Disney+). Her growing musical catalog encompasses gold singles— “Thumbs”, “Sue Me” and “Why”—and the albums Singular: Act I & Singular: Act II. Of her music, Time Magazine wrote “she’s one to watch” and V Magazine added “With two successful pop albums and a hard-hitting social commentary under her belt, Carpenter’s career has matured faster than many of her Disney-bred predecessors.” In addition to her growing list of acting and music credits, in 2020 she was selected for Forbes’ prestigious “30 Under 30” list. She also co-stars in the recently released comedy thriller film Emergency (Amazon Prime), which premiered at Sundance Film Festival. Her hit singles “Espresso” and “Please, Please, Please” are off her anticipated sixth studio album “Short N’ Sweet” releasing August 23rd.
