OVERLAND PARK, Kan.--(BUSINESS WIRE)--Prime Capital Investment Advisors today announced it will become Prime Capital Financial in a significant rebranding that will also impact most of its sub-brands.
The change to Prime Capital Financial replaces ‘Investment Advisors’ to reflect that Prime Capital is much more than an investment advisory firm. Prime Capital also provides financial planning, financial wellness, retirement plan consulting, managed account services, tax planning, estate planning, risk management, and many other financial services.
“These efforts are about our brands telling the story of who Prime Capital is, what our values are, and what we uniquely stand for as an independent financial services firm,” said Glenn Spencer, Chief Executive Officer. “It’s very important that our brands outwardly tell the story of who we are.” The sub-brands will build on the Prime Capital name by adding their service offerings to the name. Thus, Prime Capital Financial will include Prime Capital Wealth, Prime Capital Retirement, and Prime Capital Wellness.
“In conjunction with the naming conventions described above, we spent considerable time designing the “brand mark” for our company moving forward,” said Terra McBride, Chief Marketing Officer. “It is equally important that our outward symbols tell the story of who we are and what we represent.”
The new graphics are a series of small lines that make up a greater-than symbol and a forward arrow. The lines reflect that every individual Prime Capital Financial serves is on their own path, and the different lengths of lines represent that everyone is at a different place in their journey (some have even had to a turn or more along the way). The collection of lines that are seen as one reflects the fact that the people representing Prime Capital Financial are a single team of uniquely talented professionals. The greater than symbol reinforces that their clients are “greater than” they would have been without Prime Capital Financial’s services. Lastly, the forward arrow depicts innovation, a hallmark of the firm since its founding.
“Collectively, our new names and our outward symbols tell the story of who we are and what we represent as a company,” said Scott Colangelo, Chairman.
This rebranding in no way changes the company’s mission, vision, or business objectives. Prime Capital Financial simply believes that the new branding is more reflective of the services it provides and values it holds.
“In launching our new brand, we also wanted to take time to honor all of the prior brands that make up Prime Capital Financial today,” Spencer added. “As we have grown, we have been careful to acquire only the finest firms in our industry. We believe it is important to recognize and appreciate these organizations in a way that will immortalize them. Thus, we are creating a Hall of Fame to honor our prior brands. In the future, as we retire acquired brands, they will all be recognized in this Hall, telling their history and story as an organization. This will celebrate and memorialize all the brands that are collectively represented by Prime Capital Financial forever in the future.”
The first brands to be retired are Qualified Plan Advisors (QPA) and Prime Capital Wealth Management. QPA is a 20-year-old brand with significant name recognition in the retirement plan consulting world. QPA has long provided services beyond qualified plan consulting, offering non-qualified plan advisory services, participant education services, financial wellness services, and more.
“This rebranding is a tremendous opportunity for our company to ‘retell’ its story, values, culture, and mission,” Colangelo said. “We are proud of how far we have come as an organization, and this rebranding is a logical step in our future journey.”
Prime Capital Financial plans to transition to its new brands over the next twelve months in a manner that is orderly and efficient for all of its operating units and businesses.
About Prime Capital Financial
Prime Capital Financial (formerly Prime Capital Investment Advisors) provides a client-centric team approach to full-service financial planning, including fee-based asset management and wealth management through its Prime Capital Wealth services. Through its Prime Capital Retirement services, the firm also provides retirement plan advisory services, as well as plan participant education. Prime Capital Financial currently has 70 locations throughout the United States, with investment advisor representatives serving clients across the nation. Advisory products and services offered by Investment Adviser Representatives through Prime Capital Investment Advisors, LLC (“PCIA”), a federally registered investment adviser. PCIA: 6201 College Blvd., Suite#150, Overland Park, KS 66211. PCIA doing business as Prime Capital Financial | Wealth | Retirement | Wellness. For more information, visit www.primefinancial.com.
