8th Annual MedDev eMarketing Summit to Shape the Future of Digital Marketing in the Medical Device Industry - San Diego, California, United States - August 6-7th 2024 - ResearchAndMarkets.com

DUBLIN--(BUSINESS WIRE)--The "2024 MedDev eMarketing Summit" conference has been added to ResearchAndMarkets.com's offering.

Now in its 8th year, the popular MedDev eMarketing Summit is back in beautiful San Diego. This is a one-of-a-kind 'TED-style' digital marketing leadership storytelling Summit for medical device industry professionals, who are sharing their stories and strategies on how they have transformed their campaigns post-pandemic and overcame their digital marketing and customer engagement challenges in an ever-evolving industry.

Don't miss your chance to be part of the digital health movement and join 150+ leading medical device digital marketing professionals in a fun, interactive environment.

2024's Summit will share leading industry takeaways on digital strategy leadership, strategy pivoting, digital disruption, B2B, B2C, content supply, big data/segmentation, AI/AR/VR, customer experience, patient activation, omnichannel, social strategy, mobile engagement and much more.

Advance your entire team with up to two years' worth of new digital marketing strategies and expertise in just two days. If you are involved in medical device marketing, product or brand strategy, you won't want to miss this event. Register today!

At MedDev 2024 we will be discussing:

• Phygital (Digital + Physical) Marketing in Medical Devices
• Digital Health: Evolving from the Wild West to Established Medical Practice?
• Influence, Authenticity & Community: How do we find and Activate Target Consumers?
• Innovating Voice of Customer to Drive Revenue
• Embracing Social Marketing as a Steep Learning Curve
• Creating Breakthrough Content: Exploring Effective Strategies and Lessons Learned in the Digital Era
• The Agility Advantage: Accelerating Time-To-Market with Agile Marketing Strategies
• Creating a Productive Patient-Care Team Relationship
• Landing Pages: A galaxy of planetary delights
• Overcoming the Traditional Sales/Marketing Divide
• Value Apps: Shifting the Discussion from Price to Value?
• Customer Attainment & Growth: Alignment of Sales, Marketing and Digital Strategies
• Are you Targeting the Right Customer? Who has the Power?
• The Future of Generative AI in Medical Device Marketing
• Harnessing the Power of the EHR to Accelerate Physician Engagement and Patient Acquisition
• Building a Modern OTC Brand Outside of Mass Retail
• Analytics: The Good, The Bad, and The Ugly
• Focusing on the Unmet Need of Patients & Providers

Conference Agenda:

Tuesday, August 6th

• Intro to MedDev 2024 Mark Coulter
• MedDev 2024 Icebreaker Game!
• Chairperson's Opening Remarks
• Using AI to Transform the Doctor and Patient Experience Raj Venkata
• Pivoting Content to Enhance Your Digital Strategy Jill Wassil
• Innovating the Voice of Customer to Drive Revenue Rebecca Jenkins
• Unleashing The Creator Economy for MedTech using UGC & CGC Malcolm Bohm
• Marketing an OTC Medical Device Direct to Consumer Justin Gardner
• Panel: Targeting & Engaging the Customer with AI (Sponsored By SWOOP)
• Exploring Effective Strategies and Lessons Learned in the Digital Era Rachid Ouidja
• Medical Device Marketing: What's Next?
• Overcoming the Traditional Sales/Marketing Divide Ross Sylvia
• When Does DTC Make Sense? Breanna Hunt
• Chairperson's Closing Remarks & End of Conference Mark Coulter

Wednesday, August 7th

• Chairperson Opening Remarks
• Aligning Sales, Marketing with Digital Strategies Michael Krachon
• Interactive, Not DigitalJoe Ferry
• Exploring Feature Prioritization for New Product Development Shibaji Shome
• Panel: gAI in MedTech One Year Later: what have we learned? Debbie Donovan, Joe Ferry, Reena Mishra
• Navigating AI for Commerical Success in Medical Device Neil Keene
• Consumer Lead Generation Advertising Wendy Suljak
• The Do's & Don'ts of HCP Digital Engagement
• Brand Value ModelingAlissa Tambone
• Chairperson's Closing Remarks & End of Conference Mark Coulter

For more information about this conference visit https://www.researchandmarkets.com/r/ivwz1t

About ResearchAndMarkets.com

ResearchAndMarkets.com is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.