LONDON--(BUSINESS WIRE)--Renais, the luxury modern gin founded by sibling duo Alex and Emma Watson in 2023, announced today its entry into the US market. Renais is inexorably inspired by the beauty of French wine-making traditions and only made possible by the rich combined efforts of distillers, artisans and tastemakers working harmoniously across the United Kingdom and France.
Sustainably distilled from upcycled French wine pressed grapes and then tastefully married with all-natural botanicals, Renais is a deliciously exciting new spirit experience that’s inspired by the wine-making traditions and craft produce, people, and provenance of Northern France. With an ABV of 40%, Renais is boldly infused with rare botanicals native to the region including Juniper Berries, hand-picked Grand Cru grapes, Cubeb Berries, Kimmeridgian Stone, Acacia Honey, Linden Flower, Lemon Peel, Whole Lime Slices, Angelica Root, Rock Salt and Coriander Seed.
To celebrate the expansion, Renais has unveiled an extended campaign video directed and styled by Emma. This production offers viewers an intimate journey through the brand's inception, providing a deeper understanding of its story and values. Additionally, Renais has released a limited-edition sleeve, exclusive to the US. The sleeve showcases illustrations by Emma referencing the brand’s iconography representing some of the botanicals found in Renais.
Encompassing a rich family history of wine-making, Emma and Alex were motivated to create Renais more than three decades after their Dad, Chris Watson, planted their vineyard Domaine Watson in Chablis. Chris is an award-winning winemaker and holds the highest title “Pilier” afforded within the wine-making community. Their legacy in wine and attention to detail in craft is a crucial element of the success of Renais.
“Embracing decades of experience in the beverage industry, we’ve worked hard to turn Renais into a heartfelt tribute to the spirit of Burgundy. We’ve meticulously sourced the finest ingredients, embraced sustainable manufacturing practices and infused our family legacy into every detail possible,” said Alex Watson, co-founder of Renais. “We couldn’t be more thrilled to introduce a distinctive and innovative gin to the US market, one that welcomes everyone into our family, and launching within California’s long-standing heritage in wine-making feels perfect.”
In addition to minimizing waste by using recycled grape skins, including the family's own winery surplus produce from Domaine Watson, Renais amplifies its commitment to sustainability with a solar-powered distillery and a carbon-neutral product status. The bottle is also housed in 100% mycelium-based compostable packaging made by the Magical Mushroom Company.
The thoughtfully crafted spirit is poised to succeed in the US having already earned a gold medal in the 2023 Gin Masters and established a strong presence in British, French, Italian, German, and Australian markets, selling over 10,000 bottles to date. More notably, the brand’s excellence is evident in its swift growth in the UK, reaching over 100 retailers in less than 10 months including noteworthy locations like Selfridges, Soho House, The Savoy, Scarfes Bar and Gaucho.
Renais is now available for purchase for $65 online across 40 states and in select California retailers starting in July. Renais will be building upon this momentum with plans to expand to additional retailers in new states later this year. For more information and updates on availability please visit Renais.com and on Instagram at @renaisspirits.
About Renais:
Renais is a luxury modern gin founded in 2023 by siblings Emma and Alex Watson. Inexorably inspired by French winemaking traditions, Renais is sustainably distilled from reclaimed French grapes and tastefully married with all-natural botanicals and exclusive grand cru grapes. With a refreshingly contemporary palate, Renais is complex yet silky smooth – proudly honoring the Watson family's rich history of winemaking. Emma and Alex created Renais more than three decades after their dad, Chris Watson, planted their vineyard Domaine Watson in Chablis. Crafted in small batches, Renais represents modernity through its guilt-free, carbon-neutral, and ethically-committed approach. Originally launched in the UK, Renais has since established itself in British, American, Italian, German, and Australian markets, and is available in over 100 retailers worldwide.
