EL SEGUNDO, Calif.--(BUSINESS WIRE)--The Beachbody Company, Inc. (NYSE: BODI) (“BODi” or the “Company”), a leading health and fitness company, today announced it has doubled the number of its renowned fitness and nutrition programs available for Digital Purchase without a subscription. This expansion supports BODi's strategic initiative to drive sustainable long-term growth by providing more flexible access to its world-class content library.
The additional BODi programs available now for individual Digital Purchase include:
- INSANITY, the legendary high-intensity cardio program with BODi Super Trainer Shaun T.
- Yoga52, a comprehensive full year yoga curriculum for any level, with five world-class instructors.
- For Beginners Only, designed for those new to fitness with BODi Super Trainer Lacee Green.
- CHOP WOOD CARRY WATER , functional workouts with strength training and primal movement with BODi Super Trainer Amoila Cesar.
- Xtend Barre, a sculpting barre program where no barre is needed with BODi Super Trainer Andrea Rogers.
- DIG DEEPER , BODi Super Trainer Shaun T's first complete lifting program.
"The enthusiastic response to our Digital Purchase option demonstrates there is significant demand for our premium fitness and nutrition content, albeit in a form that is more conducive to attracting new customers than a full subscription," said Carl Daikeler, BODi’s Co-Founder and CEO. "By doubling the number of titles available, we are making it even easier for people to choose the specific program that appeals to their preferences and experience the remarkable results from our programs without the need for a larger commitment."
BODi’s offering of standalone Digital Purchases complements its successful all-access subscription model and provides customers with multiple ways to access BODi’s extensive library of 134 programs for a variety of disciplines such as strength and resistance training, weight loss, cardio, yoga, pre/postnatal and more. The six new Digital Purchase programs join the previously launched offerings of P90X with Tony Horton, 21 Day Fix, 80 Day Obsession and Portion Fix with Autumn Calabrese, LIIFT4 with Joel Freeman and 2B Mindset with Ilana Muhlstein. Additional titles from BODi's popular brands will continue rolling out in the coming months.
"For many, buying a digital program is the first step toward a healthier lifestyle," continued Mr. Daikeler. "Once they experience our high-quality offerings and start seeing results, upgrading to a full BODi subscription will be a natural next step for customers to further progress. With access to our entire library of programs and nutrition plans, we are uniquely positioned to create a low barrier to entry while subsequently driving higher lifetime value economics than at any time in our long history."
The Digital Purchase initiative is one component to BODi's multi-faceted growth strategy. "We are expanding our nutrition business aggressively as well," added Mr. Daikeler. "This expansion includes enhanced marketing, working with influencers, testing new pricing and packaging, growing our presence on Amazon, reactivating customer databases and exploring partnerships to complement the effectiveness of weight loss pharmaceuticals."
For more information visit: https://www.bodi.com/programs.
About BODi and The Beachbody Company, Inc.
Originally known as Beachbody, BODi has been innovating structured step-by-step home fitness and nutrition programs for 25 years such as P90X, INSANITY and 21 Day Fix, plus the first premium superfood nutrition supplement, Shakeology. Since its inception in 1999, BODi has helped over 30 million customers pursue extraordinary life-changing results. The BODi community represents millions of people helping each other stay accountable to goals of healthy weight loss, improved strength and energy, and resilient mental and physical well-being. For more information, please visit TheBeachbodyCompany.com.
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