ELKHART LAKE, Wis.--(BUSINESS WIRE)--The Midwest Automotive Media Association (MAMA) hosted the 2024 Rally May 21-23 at Road America. 100 journalists put nearly 80 vehicles through their paces on track, autocross, street drives, and a technical off-road course sponsored by Jeep. MAMA welcomed new brands INEOS and Polaris to the event along with a new track day sponsor, Brembo.
“Brembo’s presence at the 2024 Rally showcases not only our wide range of increasingly digital and connected brake offerings but underscores our commitment to partnership with nearly every automaker present,” said Stéphane Rolland, president and CEO of Brembo North America.
This year’s rally marked the second year of MAMA’s Favorites awards. Members chose the following winners from seven categories.
Family Vehicle: 2024 Hyundai Santa Fe
Luxury Vehicle: 2025 Genesis GV80
Off-Roader: 2024 Ford Ranger Raptor
Pickup Truck: 2025 Ram 1500 Rebel
Performance Vehicle: 2024 Hyundai IONIQ 5 N
Plug-In Vehicle: 2024 Kia EV9
Affordable Vehicle: 2024 Buick Envista
MAMA’s 160 attending members started with breakfast, sponsored by Toyota highlighting the 2025 Camry and Crown Signia. After a morning of track laps, street drives, and off-roading, the group fueled up with lunch sponsored by a Hyundai briefing on the updated Sonata and Elantra.
Driving then continued and later a group of members participated in the 4th annual “4 Miles of Fitness,” sponsored by Kia, where they enjoyed walking, running, or biking the legendary track.
Subaru kicked off Day 2 with a breakfast presentation on the Forester. Street drives and an autocross competition sponsored by Genesis followed. Lunch, sponsored by Cars.com, marked the conclusion of the event.
Immediate post-rally results indicate nearly 500 posts, articles, videos, broadcast coverage and more reaching 25M with 1M video views (metrics tracked by Meltwater).
Visit www.mamaonline.org for more information on the rally and to learn more about the organization.
About the Midwest Automotive Media Association
Founded in 1991, the Midwest Automotive Media Association (MAMA) comprises about 240 automotive journalists and industry professionals from approximately 25 states and the District of Columbia. Though based in the Chicago area, MAMA welcomes members from all over. The organization’s purpose is to provide a forum for newsworthy people, current issues and new products in the auto industry.
