ALAMEDA, Calif.--(BUSINESS WIRE)--WTHR’s new skincare system is a high-performance way to protect, cleanse, and restore skin that weathers the elements.
Outdoor athletes are particularly exposed to the harmful effects of UV radiation, but studies show they do not consistently protect or care for their skin, leaving them more vulnerable to skin damage. WTHR’s product line is designed for the core needs of outdoor athletes, with an easy to follow three-part system that encourages proactive skincare.
“Like our audience, we’re extremely discerning of the gear and products we rely on when we play and compete in the outdoors,” said WTHR General Manager Chris Randall. “For hours, days, and sometimes weeks at a time, we battle not just our limits, but the forces of nature. WTHR Skincare is years in the making, and the products we’re launching with today will finally give outdoor athletes what they need: a skincare line created to meet the specific demands of their lifestyle, protecting their skin against the harshness of the sun, wind, and water, while also helping to nourish and restore after activity."
The Not-So Secret Sauce: Microalgae Oil
All WTHR products are formulated with Microalgae Oil, derived from microalgae, a resilient microorganism that has evolved over the last 1.5 billion years to thrive in some of the harshest environments.
Microalgae Oil is a high-performance ingredient that helps reduce skin’s moisture loss, assists in absorption of other active ingredients, and offers a silky skin feel. This makes it an ideal ingredient for outdoor athletes that have high expectations when it comes to any piece of gear; it feels great and it works great.
The efficacy of (and consumer interest in) Microalgae Oil technology in the outdoor space has already been demonstrated and refined by WNDR Alpine, an outdoor equipment brand of the biotechnology company Checkerspot. Now, WTHR joins WNDR in the family of Checkerspot brands, which rely on biotechnology to produce high-performance products that are environmentally conscious.
The WTHR™ Face System
The initial launch of the WTHR system is comprised of four key products, meant to be used together from start to finish of any outdoor adventure, and focused on the body’s most sensitive skin:
Protect
- SPF 50 Sun Stick: Stash easily in a pocket or pack, Sun Stick is formulated for the outdoors, providing handy protection with Broad Spectrum SPF 50.
- SPF 15 Lip Balm: Keep lips moisturized and shielded from the sun with minty-fresh Broad Spectrum UVA and UVB SPF 15 protection.
Cleanse
- Face Cleanser: If you’re doing it right, you’re going to get a little dirty. Wash away the trail grime with our gentle, low-foaming Face Cleanser.
Restore
- Face Cream: Prepare for the next adventure and boost skin's hydration with a lightweight and fast-absorbing Face Cream.
Committed to Sustainability
As a Certified B Corporation™, WTHR uses effective, high performance, biobased ingredients that enable more sustainable products for a better future. Through a partnership with rePurpose Global, for every WTHR product sold, 2x its weight in plastic is removed from global waste streams.
WTHR’s commitment to sustainability is evident in its product formulas as well, adhering to the high global standard of the EU Commission for safety, efficacy, and respect for nature. Every ingredient is thoughtfully selected and WTHR’s formulas are free from over 1,400 banned skincare chemicals. Learn more here.
WTHR is now available online at WTHRSkincare.com, and will be available soon at the Feed and premium bike, run, and outdoor retailers.
