NEW YORK--(BUSINESS WIRE)--Linkwell Health, the premier consumer health engagement company that drives activation with solutions powered by predictive analytics, and Matrix Medical Network® (Matrix), a leader in delivering high-quality, home-based health and care services, have received a gold Aster Award for patient education and a silver Aster Award for the home health service line category.
Matrix and Linkwell Health have partnered to deliver omnichannel member engagement journeys — based in behavioral science and enabled by Linkwell’s activation platform — to educate, motivate, and activate consumers into Matrix’s home-based health and care services that support every individual on their journey toward better health. The comprehensive engagement experience educates about the value of in-home healthcare as a critical component of closing care gaps and improving overall well-being.
“We are delighted to receive this recognition,” said Catherine J. Tabaka, CEO of Matrix, “Matrix is committed to providing whole-person care, and partnering with Linkwell has enabled us to bring best-in-class patient education and personalized activation journeys to empower those individuals we serve to live their best lives. Members who engage with Linkwell journeys are more likely than those who don’t to schedule an in-home assessment, which demonstrates the power of increased personalization.”
“We’re incredibly impressed with how Matrix is elevating the digital experience for members as well as the in-home experience itself,” said Nathan Adams, CEO of Linkwell Health. “Our primary goal is to educate members about the key benefits of Matrix’s comprehensive in-home health and care assessments. Our state-of-the-art activation platform delivers a personalized digital approach, making members more receptive to scheduling visits and taking advantage of their home-based care benefits.”
Now in its 23rd year, the Aster Awards recognizes excellence and innovation in healthcare communications. Entries are judged by a panel of healthcare marketing experts, and winning entries are awarded based on creativity, design, functionality, overall quality, and message effectiveness.
About Linkwell Health
Linkwell Health drives action in healthcare. Our high-performing behavior-change journeys — powered by AI-driven insights and enabled by our benefit and clinical activation platform — help health plans and health services organizations educate, motivate, and activate consumers into the programs, benefits, and care they need. Linkwell’s solutions boost benefit utilization and support CMS compliance, drive care management enrollment, close care gaps in screening and prevention, and promote overall population health and wellness for the biggest brands in healthcare. For more information, visit linkwellhealth.com.
About Matrix
Matrix Medical Network is an independent, at-scale provider of comprehensive in-home health assessments in the United States. The company’s network of more than 3,000 employed nurse practitioners delivers comprehensive, personalized care for Medicare Advantage, Managed Medicaid, and ACA/commercial members of health plans and other risk-bearing entities across our nation. Care visits include diagnostic testing, risk identification, medication management, and tailored lifestyle improvement plans that prioritize preventative health education and provide techniques for better control of acute and chronic conditions, leading to improved outcomes and enhanced quality of life. For more information, visit matrixmedicalnetwork.com.
*Matrix Medical Network is the registered trademark of Community Care Health Network, LLC.
