SUMMIT, N.J.--(BUSINESS WIRE)--Boll & Branch, the leading luxury bedding and home decor brand, has once again set a new standard in sheeting, sourcing the most premium American-grown organic cotton to create Summit Supima, the brand's most exceptional bedding collection to date. Sourced from a local farm in Texas and crafted with extreme care by expert artisans, the Summit Supima collection is made from 100% organic Supima–a rare species of American-grown, extra-long staple cotton that makes up 0.01% of the world’s cotton supply–and offers a softness and luster that represents the pinnacle of luxury.
“We use very rigorous criteria for sourcing materials, and I'm so proud we found an extremely special and rare species of organic cotton in Texas that meets the high standards Boll & Branch is known for,” says Missy Tannen, Founder & Chief Product Officer at Boll & Branch. "With the expertise of our incredible artisans, we harnessed the unique attributes of this extra-long staple fiber, creating a first-of-its-kind fabric. Summit Supima offers a level of softness, smoothness, and luster that has never existed in bedding, and is only made possible by our relentless attention to every detail.”
Boll & Branch’s expansion into Summit Supima represents an ongoing pursuit to develop the most luxurious fabrics that are peerless in quality and sensation. Its characteristics are so distinguished, esteemed fashion designer Prabal Gurung selected Summit Supima fabric for the making of his atelier gown worn by Maria Sharapova to the 2024 Met Gala, calling it the “finest, most luxurious organic cotton” he has ever touched.
The launch of Summit Supima comes off the heels of Boll & Branch’s 10th anniversary, embodying the uncompromising standards and meticulous craftsmanship that the brand was founded on. The milestone also coincides with the release of their 2024 Impact Report, which catalogs the brand’s pursuit of innovation, its commitment to sustainable and responsible practices, and its goals to further push the bedding industry forward.
Summit Supima is a collection so rarefied, it could only be made in extremely limited quantities. It is available in a Sheet Set, Duvet Set, and Pillowcase Set in the colors White, Pewter, and Bluestone. Prices start at $729 for a Sheet Set, $779 for a Duvet Set, and $139 for a Pillowcase Set. The collection is available at bollandbranch.com and in all Boll & Branch retail stores on May 29, 2024.
ABOUT BOLL & BRANCH:
Boll & Branch is a leading designer and retailer of luxury home textiles, and the only bedding company fully managed from the source.
Since 2014, Boll & Branch has been on a mission to change the way luxury home textiles are sourced, made and purchased backed by a commitment to treat people with dignity, respect and kindness – from their farmers, to their factory workers, to their employees, and to their customers. The brand is steadfast in their commitment to continue to be the most trusted brand of luxury bedding by bringing market-leading quality, backed by a commitment to honesty, transparency and sustainability to a category severely lacking all three. And they do it all while delivering products of exceptional quality and value-for-money.
All products are expertly crafted from the finest sustainable materials, 100% traceable through their Origin Track platform, and made free from toxins – guaranteeing a softer, more luxurious product. The company has become one of the largest e-commerce-first luxury home brands ever, and counts millions of Americans, including U.S. Presidents and countless celebrities, as its customers.
Boll & Branch was founded in January 2014 by Scott and Missy Tannen (now the CEO and Chief Designer, respectively) driven by their desire to establish a better end-to-end production system and, overall, a better way to make bedding.
Boll & Branch’s Impact Report can be found here.
