DALLAS--(BUSINESS WIRE)--After recently announcing the Grand Reopening of the Dallas flagship store and the addition of four new locations in 2023, Mizzen+Main continues to establish its retail presence across the United States with a new location in the city of Birmingham, Alabama.
"We know many of our ecommerce customers are located throughout the south, so we’re excited to have more of a physical presence near where they are,” says Bethany Muths, Chief Marketing Officer of Mizzen+Main. “Birmingham is such a great fit for the brand, and we can’t wait to expand our brand experience into new territories."
In addition to being the hometown of Mizzen+Main sponsored PGA TOUR professional, Sepp Straka, Birmingham serves as a comfortable addition to the welcoming environments that host Mizzen+Main retail locations. And it’s that feeling of comfort and welcome that the store is created to foster.
Designed in partnership with the Bergmeyer architecture firm, this store is the result of months of planning and collaboration. “The store is about promoting discovery and encouraging engagement,” says Eric Kuhn, Design Practice Leader for Bergmeyer. “We achieved this through a sequence of touchpoints that connect, inspire, and encourage interaction.”
The new Mizzen+Main store is less about the transaction and more about showing customers what it’s like to feel comfortable exactly where they are. And residents of Birmingham are invited to experience the comfort of Mizzen+Main firsthand.
The new location in The Summit will officially open this May at 225 Summit Blvd #300, Birmingham, AL 35243 and is open from 10am-8pm, Monday-Saturday and 12pm-6pm on Sundays.
To discover the world’s most comfortable menswear for yourself, and to find a retail location near you, visit www.mizzenandmain.com
About Mizzen+Main
Since 2012, Mizzen+Main has combined performance fabrics with modern silhouettes to create clothes that look great and feel even better. Originally known for The Best Damn Dress Shirt, Mizzen+Main now creates multiple lines of apparel, including pants, outerwear, and golf, helping any man going into work, the weekend, and everywhere in between feel a lot more comfortable and even more confident.
