NEW YORK--(BUSINESS WIRE)--EasyKnock, the country’s first home equity solutions platform, has acquired the assets of home equity investment firm HomePace, enhancing the company’s complementary suite of products and services that give consumers alternative ways to buy and sell, finance new homes, and use their equity. The founding team of HomePace will be joining EasyKnock; executive announcements will be made soon. Terms of the deal were not disclosed.
Following its recent spate of asset acquisitions, including Balance Homes, Ribbon and Onder, the addition of HomePace establishes EasyKnock as the optimal, one-stop destination for Americans homeowners in need of financial solutions and services.
The Home Equity Investment (HEI) product HomePace has created gives homeowners access to their equity without additional debt or interest payments. As investors in the properties, the HEI parties then share a portion of the home price appreciation upon sale.
Jarred Kessler, CEO and Founder of EasyKnock, said, “We are here to serve the countless American homeowners who want to improve their financial resiliency. HomePace products address a critical and sizable market need, and will be a powerful tool in our arsenal. The joining of our forces pulls the ladder up behind us and cements our role as a formidable, solution-driven presence in American real estate.”
“Integrating our products into the EasyKnock platform is an exciting opportunity for both HomePace and, more importantly, homeowners," added Joe Cianciolo, Co-Founder & CEO, HomePace. “This magnifies our ability to realize our mission: giving people greater financial flexibility. EasyKnock’s reach, unequaled platform, and technical acumen in modern real estate transactions ensures we will be able to reach and help countless Americans. We are thrilled to join the EasyKnock team.”
According to the recent findings of Duke professor Marvin Chang, “1 in 9 U.S. homeowners face barriers in accessing their own home equity…homes have become barriers instead of springboards to financial wellness.” EasyKnock exists to address their needs, wherever they are on the homeownership continuum.
EasyKnock’s other recent asset acquisitions include:
- Balance Homes (Dec 2023) - home equity co-ownership
- Ribbon (May 2023) - this acquisition brought home buying, homeselling, and agent solutions under one roof
- Onder (Sept 2023) - property maintenance services, key to ensuring the protection of home equity.
About EasyKnock
EasyKnock is the first-to-market, home equity solutions platform company in the U.S. In 2023, EasyKnock announced the development of its platform, an extensive suite of products and services that will provide consumers alternative ways to buy and sell, finance new homes, and utilize their equity. Headquartered in New York City and founded in 2016, EasyKnock helps U.S. homeowners unlock their financial freedom through non-loan programs. For more information, please visit www.easyknock.com.
About HomePace
Founded in 2020, HomePace provides homeowners and homebuyers with financial flexibility through accessible home equity. Instead of charging monthly interest, HomePace aligns itself with homeowners by sharing in the home’s gain when the homeowner chooses to sell in the future. Homeowners receive up to $250,000 in cash. HomePace has already helped homeowners in Arizona, Colorado, Illinois, Minnesota, North Carolina, Ohio, Tennessee, Utah, and Washington. For more information about HomePace, please visit https://homepace.com/.
