NEW YORK--(BUSINESS WIRE)--Sports Illustrated Swimsuit today announced the release of the 2024 60th Anniversary issue with seven covers. A milestone moment for the brand, this year's cover models include Chrissy Teigen, Gayle King, Hunter McGrady and Kate Upton in addition to a special collectible trilogy of covers photographed at Sports Illustrated Swimsuit’s 60th Anniversary Legends shoot. The special Legends shoot features King, McGrady, Teigen, Upton, Brenna Huckaby, Brooklyn Decker, Brooks Nader, Camille Kostek, Christie Brinkley, Danielle Herrington, Hailey Clauson, Halima Aden, Jasmine Sanders, Kate Love, Leyna Bloom, Lily Aldridge, Martha Stewart, Maye Musk, Megan Rapinoe, Molly Sims, Nina Agdal, Paige Spiranac, Paulina Porizkova, Roshumba Williams, Sue Bird, Tyra Banks and Winnie Harlow. All seven covers were photographed by Yu Tsai.
With a legacy spanning six decades, this edition pays homage to the unparalleled beauty, innovation and cultural impact that have defined the iconic franchise since its inception in 1964. The annual issue has captivated audiences worldwide with its groundbreaking imagery, featuring the world's most renowned supermodels, athletes and celebrities adorned in the most exquisite swimwear designs against breathtaking backdrops. The publication has set the standard for diversity and empowerment, celebrating beauty in all its forms and championing inclusivity and body positivity.
In addition to its unparalleled visual storytelling, the 60th anniversary print issue alongside its robust digital footprint on swimsuit.si.com will feature exclusive interviews, behind-the-scenes insights and compelling narratives that offer a glimpse into the rich history and cultural significance of Sports Illustrated Swimsuit. The issue pays tribute to the visionaries who have shaped the iconic franchise and paved the way for future generations.
“Over the past 60 years we have shattered stereotypes, embraced diversity, and championed inclusivity,” said MJ Day, Editor in Chief of Sports Illustrated Swimsuit. “With each passing year, we have challenged ourselves to push boundaries and redefine what it means to be Sports Illustrated Swimsuit. While this year’s issue is a tribute to the recent past, it’s also a reminder of the work we must continue to do. We must remind women to challenge the status quo, to celebrate strength and confidence, and to inspire those around us to embrace their uniqueness and pursue their passions fearlessly.”
“SI Swimsuit has transcended its origins. It began as a mere diversion in the winter months when the sports calendar was relatively empty. Now it’s a global symbol of empowerment, diversity and positivity. We’ve done our best to honor women of all shapes, sizes, ages and backgrounds. We’ve strived to reshape societal norms and redefine the standards of beauty. This year’s issue does just that.”
“In the past, we’d have one cover model representing the supposed epitome of beauty at the time. But today there are seven covers featuring 27 women, all of whom have helped shape a world in which they feel more represented and more empowered than ever before. There’s Kate Upton, whose first cover served as a catalyst for the evolution of the brand. There’s Chrissy Teigen, who represents the new generation of model moguls. There’s Hunter McGrady, whose power and advocacy continue to inspire. And there’s Gayle King, a first-timer who, like her co-cover models, not so gently reminds us that women are limitless and control their destinies. For the three remaining covers, we assembled some of our most influential alumni together for one legendary photo shoot representing where we are right now- and a hope for the future.”
This year’s SI Swimsuit roster, in addition to the 27 cover models, also includes Chanel Iman, Christen Harper, Ellie Thumann, Kamie Crawford, Katie Austin, Lauren Chan, Lorena Durán, Nicole Williams English, Olivia Dunne, Sixtine and Yumi Nu; rookies Achieng Agutu, Berkleigh Wright, Brittany Mahomes, Brittney Nicole, Jena Sims, Lori Harvey, Nina Cash, Penny Lane, Sharina Gutierrez and Xandra Pohl; and Big 12 athletes Alexa Massari, Jasmine Williams and Jillian Hayes.
This year’s issue was shot in Mexico, Belize, Portugal and Hollywood, Fla. Accommodations were provided by Kempinski Hotel Cancún in Mexico, Itz’ana Resort and Residences and Grand Caribe Belize in Belize, Renaissance Porto Lapa Hotel and Vila Galé Douro Vineyards in Portugal and Seminole Hard Rock Hotel & Casino in Hollywood, Fla.
To celebrate the launch of the issue, SI Swimsuit, in partnership with Hard Rock, will be hosting a series of events from May 16 through May 19. The festivities will kick off in New York City at the Hard Rock Hotel New York and then at The Guitar Hotel at Seminole Hard Rock Hotel & Casino Hollywood, Fla. The Hard Rock Hotel pool will be transformed into Swimsuit Island, where guests can enjoy interactive photo moments, meet and greets with SI Swimsuit models, beauty and wellness activations, freebies and more. Sponsors for the event in addition to Hard Rock include Gold Bond (the official Body Skin Sponsor of the 60th Anniversary Issue), Tarte Cosmetics, Electric Picks, Belize Tourism Board, Mexican Caribbean/Quintana Roo Tourism Board, Nine West, Sports Illustrated Swimwear Line and Paradocs. This marks the fourth year SI Swimsuit and Hard Rock have joined forces to host the annual issue’s launch event. For more information on Sports Illustrated Swimsuit Island, visit swimsuit.si.com.
Exclusive content from this year’s issue will be available across all Sports Illustrated Swimsuit social and digital channels starting May 14. The issue will be on newsstands May 17. For more, follow Sports Illustrated Swimsuit @si_swimsuit and visit swimsuit.si.com.
ABOUT THE SPORTS ILLUSTRATED SWIMSUIT ISSUE
The Sports Illustrated Swimsuit issue is one of the most recognizable and influential symbols of pop culture. Featuring talent from around the world, the issue has become a revered launching pad for successful careers in media, fashion, business, TV and film. The iconic and innovative institution continues to set the cultural tone and evoke discussion about what defines beauty on a global scale. Sports Illustrated Swimsuit has become a lifestyle platform that champions body confidence and self-expression, and connects with diverse audiences through digital content and signature experiences that nurture the body, soul and spirit. Sports Illustrated Swimsuit remains steadfast in its goal of providing an inspirational media platform for individuals where they can connect, explore and engage with 24/7 content that speaks to wellness, travel, food, style and beauty.
For more information, visit swimsuit.si.com.
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ABOUT MINUTE MEDIA
Minute Media is a global technology and content company specializing in sports and culture. Minute Media’s proprietary tech platform enables the creation, distribution and monetization of digital content experiences. They own leading sports content brands The Players' Tribune, Sports Illustrated, Sports Illustrated Swimsuit, FanSided and 90min while also providing sports highlight rights through Minute Media’s most recent technology acquisition of STN Video. The company reaches 200M monthly users, powering 1,500+ content creators and 400+ distribution partners across 14 global markets in 10 languages. They also reach a robust print subscriber base through the publication of Sports Illustrated, Sports Illustrated Swim and Sports Illustrated Kids magazines. Minute Media has offices in New York, London, Tel-Aviv, São Paulo and Tokyo. For more information, visit www.MinuteMedia.com.
COVER PHOTO RESTRICTIONS
NORTH AMERICA usage only for the promotion of the 2024 Sports Illustrated Swimsuit Issue. Credit: [Photographer]/SPORTS ILLUSTRATED.
Caption must include the words "on newsstands May 17”. Mandatory link back to swimsuit.si.com with all use. Watermark must be shown in its entirety and visible at all times (Including social media use)
ALL INTERNATIONAL VIDEO AND PHOTO USE MUST BE CLEARED THROUGH SI CONTENT MANAGEMENT: pkalliat@authentic.com
FOR USE
Broadcast Restrictions:
- BROLL is for broadcast use only and cannot be used online. You may find embeddable video for online use at swimsuit.si.com.
- One-time broadcast-use only.
- All online video must be embedded from SI’s player.
- SI logo must be clearly visible.
- Mandatory credit: SPORTS ILLUSTRATED must be visible on-screen for the duration the video is shown.
- Must verbally or on-screen state: “See more at swimsuit.si.com. The issue is on newsstands, May 17.”
- All international video use must be cleared through SI Content Management: pkalliat@authentic.com
Print Restrictions:
- One-time print use only – ends June 18, 2024
- No more than two photos may be used in addition to the cover(s).
- SI logo watermark must be clearly visible.
- Mandatory photo credit: Photographer/SPORTS ILLUSTRATED
- Caption must include “See more at swimsuit.si.com. The issue is on newsstands May 17”
- All international photo use must be cleared through SI Content Management: pkalliat@authentic.com
Online Restrictions:
- Usage ends June 18, 2024
- SI logo watermark must be clearly visible.
- No more than two photos may be used in addition to the cover.
- Mandatory photo credit: Photographer/SPORTS ILLUSTRATED.
- Caption must include “On newsstands May 17”
- Mandatory link back to swimsuit.si.com.
- All international photo use must be cleared through SI Content Management: pkalliat@authentic.com
Social Media Restrictions:
- Must include hashtag: #SISwimsuit #SISwim60 #BeLegendary
- Caption must include “On newsstands May 17”
- No more than two photos may be used in addition to the cover.
- Watermark must be visible and shown in its entirety
- Must tag Sports Illustrated Swimsuit’s handle:
- Twitter: @SI_Swimsuit
- Instagram: @si_swimsuit
- Facebook: Sports Illustrated Swimsuit
COVER PHOTO CREDITS
Chrissy Teigen: Yu Tsai/Sports Illustrated
Kate Upton: Yu Tsai/Sports Illustrated
Hunter McGrady: Yu Tsai/Sports Illustrated
Gayle King: Yu Tsai/Sports Illustrated
Legends: Yu Tsai/Sports Illustrated
Anything used online must link back to: swimsuit.si.com
COVER FASHION CREDITS
Hunter McGrady
Swimsuit by JMP The Label
Cover-up by ANTONINIAS
Chrissy Teigen
Swimsuit by Saint Laurent
Earrings and necklace by Jacquie Aiche
Gayle King
Swimsuit and cover-up by EVARAE
Kate Upton
Swimsuit by Normaillot
