CHICAGO--(BUSINESS WIRE)--LCP Media, a leading national visual media technology company, announces a transformative partnership with CORT Furniture Rental to redefine the apartment rental experience through immersive virtual staging solutions.
This pioneering collaboration combines cutting-edge technology with CORT's extensive 3D assets. Through LCP Media's advanced virtual staging technology, prospective residents can tour and visualize unit-level apartment spaces with CORT's furniture seamlessly integrated into the environment.
“Over the past few years, we have seen a dramatic increase in demand for more unit level content from apartment renters. With tens of thousands of communities on LCP Media’s TourBuilder virtual tour platform, units are the most viewed areas on any given tours. Renters have shown an increased interest to visualize the units that are available to rent, stated Nick Harter, Senior Vice President of Sales for LCP Media. “To partner with CORT and utilize their immense furniture library is a significant opportunity to enhance the apartment renting experience further and will allow LCP Media to furnish and bring life to empty units digitally.”
Research indicates that staged apartments rent faster and for higher prices than unstaged units, with estimates suggesting rental increases of up to 20% in competitive markets.
Additionally, this collaboration introduces a unique opportunity for potential residents to directly rent showcased furniture seen during virtual tours, either directly from CORT or through their apartment community.
“CORT is committed to enhancing the apartment rental journey for both residents and property management companies,” affirmed Jeff Rowe, Executive Vice President of Business Development for CORT. “Our integration with LCP Media’s virtual staging technology not only elevates the visual experience but also streamlines accessing and renting quality furniture, providing convenience and value to renters and property managers alike.
Partnering with CORT is aimed to help bring life and warmth to otherwise empty units, increasing qualified leads and ultimately enhancing the overall rental experience.
Furthermore, LCP Media’s platform, Tourbuilder, stands as one of the largest virtual tour providers in the industry with over 12,000 tours live. Built entirely in-house, Tourbuilder gives full control over the appearance and functionality of tours, facilitating seamless integration with industry leaders. With TourBuilder and its nationwide network, capturing property amenities and models is effortless. Meeting the growing demand for more unit-level content.
The partnership promises to redefine apartment rentals, enabling renters to explore and interact with fully furnished spaces from any device. This approach empowers prospective residents to visualize and personalize their living environment remotely, contributing to a more informed rental decision-making process.
As apartment prices and rents remain a key concern in housing affordability, solutions like virtual staging become increasingly essential in attracting residents.
For more information and to experience the power of LCP Media’s innovative TourBuilder virtual tour platform, please visit www.lcpmedia.com.
About LCP Media
LCP Media (Lights Camera Pixel, formerly LCP360) is a national visual media and technology company based in Chicago. We provide a full menu of services, including TourBuilder virtual tours, professional and drone photography, 3D renderings, video animations, virtual staging, site maps, and floor plans. LCP Media is an innovative leader in creating unforgettable virtual real estate experiences by combining unique technology solutions with our unparalleled customer service.
About CORT
CORT, a part of Warren Buffett’s Berkshire Hathaway, is the nation’s leading provider of transition services, including furniture rental for home and office, event furnishings, destination services, apartment locating, touring, and other services. With more than 100 locations, including offices, distribution centers, furniture rental showrooms, and furniture outlets across the United States, operations in the United Kingdom, and a global network of partners in more than 80 countries around the world, no other furniture rental company can match CORT’s breadth of services and companywide commitment to making a house a home, an office a great place to work and an event a memorable celebration. For more information, please visit www.cort.com.
