NEW YORK--(BUSINESS WIRE)--Tiffany Marg transitions to a new role as Senior Vice President within the Data-Driven Performance Strategy team at Underscore Marketing, joining a dedicated collegiate of life sciences innovators to drive commercialization and overall brand performance.
Tiffany has over 20 years of experience in pharmaceutical marketing, building brands and executing campaigns. Her expertise crosses multiple therapeutic disease states including HIV, oncology, cardiovascular, and rare disease. She has a strong understanding of strategy and planning throughout the entire lifecycle of a product, from clinical-trial recruitment, through disease state education and brand launch, to brand maturity/loss of exclusivity.
In her previous role as SVP of Client Services, Tiffany was dedicated to building a first-class service team for Underscore’s clients, ensuring alignment between their ongoing business needs and goals and the execution of Underscore’s strategy and solutions. She also helped bring new ideas to her clients to boost both brand and customer-campaign performance, meeting their specific business KPIs.
Tiffany stated, “I am proud of the team we’ve built to lead our client engagements at Underscore and am excited for this next opportunity. I originally came to Underscore because I was passionate about ensuring alignment between clients’ business objectives, brand and creative strategy, and media engagement strategy. In this role, I look forward to not only driving strategic alignment for the brands we work on, but demonstrating the business impact our campaigns have in-market. I’m thrilled to be joining this team and helping to evolve our strategic capabilities.”
Tiffany lives in Saratoga Springs with her two teenage children and enjoys running, long walks with her dogs, and cooking.
Brandi Ascione, Underscore EVP & Managing Director said, “We are absolutely delighted to integrate such a respected and admired leader into our new team and are ready to empower Tiffany in her newly defined position. Tiff has consistently shown her passion for strategic thinking and innovative problem-solving. Her enthusiasm and creativity make her an excellent fit for this team. With Tiff's addition to the Strategy Team, we are looking forward to building upon our capabilities to drive the company's growth and success.”
Steph Carman: new SVP, Client Services
Steph joins Underscore with over 20 years of pharma/life sciences agency experience, most recently with Evoke where she led a team on their BMS CAR-T business. A majority of her career has focused on launching new products in new and existing categories ranging from diabetes to rare disease. Steph brings with her an impressive ability to command a challenging client relationship and to guide a successful team. Her wealth of experience with clients and team development will help Underscore support and grow its client services team and take them to the next level of performance excellence.
Steph’s portfolio includes, amongst others, Toujeo/Diabetes where she led the brand’s strategic development and successful launch; Actemra/RA where she drove KOL planning and engagement for brand launch and additional indications; and Dupixent/Atopic Dermatitis where she spearheaded the launch of the first biologic for AD – ensuring fluid alignment across the brand alliance. She also has robust healthcare and clinical experience in the hospital and LTC settings providing patient care as an EMT, Nurses Aid, and Phlebotomist.
On Steph's appointment, Brandi Ascione, EVP & Managing Director said, "We are thrilled to have Steph join our all-star Client Services team. She brings top-notch expertise, a wealth of healthcare industry experience, and a proven knack for being able to motivate and lead high-performing teams that are laser focused on providing value for our clients. She is testament to Underscore's mission to hire the best & brightest talent in our industry and provide industry-leading marketing & media solutions that help people to lead better, healthier lives."
Steph lives in Brooklyn with her 11-year-old son and husband. She enjoys spending time experimenting in the kitchen, beekeeping, and learning new languages.
About Underscore Marketing
Underscore Marketing provides nimble, data-driven media solutions and best-in-class analytics that empower life sciences brands to work smarter in reaching patients, caregivers, HCPs, and payors. We are the media agency of choice for emerging and start-up pharma, biopharma, medical device, and biotech companies commercializing unique solutions to a diverse array of patients.
Our A-team of experts help to launch & grow healthcare brands through strategic placements their audiences notice. Nuanced disease education and branded campaigns empower our clients to reach and engage their target cohorts effectively regardless of budget constraints. No two approaches are the same, and our measurement platforms provide efficient, turn-key programs that consistently return 2-10x greater ROI.
Learn more about us at: www.underscoremarketing.com
