EDMONTON, Alberta--(BUSINESS WIRE)--edatanetworks Inc. announced today the approval of patent 17/845,546 from the United States Patent and Trademark Office (USPTO). The intellectual property portfolio of edatanetworks Inc. is further strengthened by this digital advertising patent.
With this key patent, the fundamental methods in measuring the effectiveness of online advertising to create offline digital commerce are further protected. Through this patent, an ecosystem is created where advertisers are enabled to provide merchants with measured return on investment based on ad views and corresponding purchases.
“Patent 17/845,546 is part of our Click2Sale family of intellectual property. Click2Sale provides a way of quantifying and verifying the impact of marketing spend on in-store purchases by customers, while benefiting local communities,” said Terry Tietzen, Founder and Chief Executive Officer of edatanetworks. “This patent approval is another validation of our continuing efforts to innovate online-to-offline digital commerce and advertising.”
About edatanetworks
edatanetworks Inc. (edata), edatanetworks.com, is a privately held intellectual property company with an extensive portfolio of patents, trademarks and copyrights with the United States Patent and Trademark Office.
