CollegeVine Releases the College Brand Index, the First Measure of Brand for Colleges and Universities in the U.S.

Colleges and universities across the U.S. can now access CollegeVine’s College Brand Index features to see realtime brand analytics based on data and behavior of over 2.3 million students on CollegeVine.

BOSTON--(BUSINESS WIRE)--Today, CollegeVine unveils the College Brand Index, the first tool of its kind that focuses on measuring the strength of brands of colleges and universities among college-bound and current college students. This tool is designed with a student-first approach, leveraging feedback from over 2.3 million student users and their families in the CollegeVine recruiting network.

Zack Perkins, CollegeVine’s Chief Executive Officer, emphasizes the significance of this launch: "By harnessing the real-time behaviors and insights from millions of students and their families, we're introducing a first-of-its-kind measure of institutional brand: the College Brand Index. We hope the Brand Index will give colleges valuable insights into the current perception of their brand and the way it changes over time."

The Brand Index is a comprehensive measure that blends multiple quantitative and qualitative assessments of brand perception into a single indicator that tracks changes over time.

This resource is accessible both through a publicly available ranking page and a free-to-use dashboard for individual schools. On their dashboard, individual institutions can delve into their specific results and ratings, compare their brand perception with that of peer institutions, and analyze qualitative student feedback on critical brand aspects.

The College Brand Index stands as a truly student-first metric, offering colleges and universities important insights into how their brand is perceived among the majority of college-bound students and their families. It presents a unique opportunity for educational institutions to gauge and enhance their brand perception in the eyes of their most important stakeholders—the students.

You can learn more about the College Brand Index here.

About CollegeVine

CollegeVine is the professional network for high school students. On CollegeVine, students publish beautiful profiles to get recruited by colleges. Students and colleges send connection requests to each other - when both sides say yes, a connection is formed. The CollegeVine network has 2.3 million student members and works with over 7,000 high schools - school counselors can create profiles for their high school, invite their students to the network, and connect with colleges themselves. Currently, there are over 600 colleges recruiting students on the network.