VANCOUVER, British Columbia--(BUSINESS WIRE)--Edna’s Non-Alcoholic Cocktail Co, a leading innovator in the consumer non-alcoholic beverages sector, is thrilled to announce its participation in Natural Products Expo West, to be held at the Anaheim Convention Center from March 13th to March 15th, 2024.
This year, Edna’s Non-Alcoholic Cocktail Co will be showcasing its latest award winning RTD (ready to drink) cocktails, crafted with a commitment to quality ingredients and exceptional taste. Attracting over 65,000 attendees, the Expo West platform provides an excellent opportunity for industry professionals, retailers, and investors, to experience firsthand the unparalleled flavors and versatility of Edna’s offerings.
Edna’s has distinguished itself from the competition by focusing on taste and flavor. By procuring quality ingredients and top-quality formulation, Edna’s has garnered many industry awards as well as incredible sales traction in a short amount of time. Awards include 3 medals at The International Wine & Spirit Competition (2023), Finalist at the BC Food and Beverage Association Product of The Year (2023), Best Non-Alcoholic Cocktail at the Toronto Star (2023) and Best New Drink by Vancouver Magazine (2022), amongst a host of other plaudits and accolades. This has resulted in increased brand awareness and a growing market share of this hot category. Edna's unwavering commitment to excellence has firmly positioned the brand on a path towards category leadership.
In addition to its participation in Natural Products Expo West, Edna’s is excited to announce its entry into the US market. Soon, consumers across the United States will have access to Edna’s exceptional beverages, as they become available at a major, top 5 National retail chain. This expansion marks a significant milestone, as it continues its mission to provide delicious and sophisticated non-alcoholic options to consumers worldwide.
“We are thrilled to be part of Natural Products Expo West and to showcase our latest creations to industry professionals and consumers,” said Nicholas Houghton, CEO of Edna’s Non-Alcoholic Cocktail Co. “Our entry into the US market represents an exciting opportunity for us to share our passion for high-quality, non-alcoholic beverages with a wider audience. We look forward to bringing Edna’s to shelves across the country and delighting consumers with our distinctive flavors and uncompromising quality.”
Edna’s is at the forefront of a major shift in consumers' drinking preferences which have resulted in healthy business growth for non and low alcoholic beverages. In a recent Forbes article, the author notes, “In 2022, sales of no and low alcohol beverages grew by more than 7% in volume across 10 key global markets, surpassing $11 billion in market value. This is up from $8 billion shown in 2018, according to the study. The pace of growth is expected to surpass that of the last four years, continuing at a CAGR of 7%, compared to a CAGR of 5% between 2018 and 2022.”1 NielsonIQ also reports explosive growth for the non-alcoholic beverage sector. “The increasing growth of non-alcoholic beverage trends across the U.S. is being reflected in sales figures. Between August 2021 and August 2022, total dollar sales of non-alcoholic drinks in the US stood at $395 million, showing a year-on-year growth of +20.6%.” 2
Visit Edna’s Non-Alcoholic Cocktail Co at booth #7307 (ACC Level 3) at Natural Products Expo West 2024 to discover the future of non-alcoholic beverages.
For more information about Edna’s Non-Alcoholic Cocktail Co or to purchase online visit ednascocktails.com (CA) or drinkednas.com (US).
About Edna’s Non-Alcoholic Cocktail Co:
Edna’s Non-Alcoholic Cocktail Co is a Vancouver-based company that produces all-natural, award winning non-alcoholic beverages that combine top quality ingredients with innovative flavors. With a commitment to quality and taste, Edna’s offers a range of sophisticated cocktails designed to elevate any occasion without the need for alcohol. Edna’s is designed to be enjoyed alcohol-free, cold, over ice, but with the versatility to be used as a mixer, with your favourite liquor, beer or even wine.
For more information, visit ednascocktails.com
1 https://www.forbes.com/sites/katedingwall/2022/12/23/the-no-alcohol-drinks-market-surpassed-11b-in-2022
2 https://nielseniq.com/global/en/insights/education/2022/non-alcoholic-beverage-trends-in-the-us/
