FREDERICK, Md.--(BUSINESS WIRE)--Roy Rogers® Restaurants, the iconic western-themed quick-service restaurant chain, is thrilled to announce the launch of two brand new menu items – the Wild Dill Sandwich and Pickle Fries, complemented by the return of the Mint Chocolate Chip Shake and Ice Cream. These mouthwatering options will be available for Roy Rogers loyalty customers to order online, or via Roy's Rewards App starting March 12, and in participating locations beginning March 14.
The Wild Dill Sandwich features a hand-battered and breaded chicken breast, topped with crispy pickle fries, Monterey Jack cheese and Roy’s signature cowboy sauce, all sandwiched between a new brioche bun. Guests can also order a side of the signature pickle fries to complement their meal.
“The bold flavors and crunch of the pickle fries on the Wild Dill Sandwich are irresistible, and we can’t wait for our Royalists to get a taste,” says Jim Plamondon, Co-President of Roy Rogers. “The Wild Dill Sandwich is our first new menu offering of the year, and we believe it captures the true values of Roy Rogers – quality, variety and choice. Pairing the Wild Dill Sandwich with a new brioche bun gives our Royalists a flavorful experience that they will truly crave.”
Additionally, Roy Rogers is bringing back its fan-favorite Mint Chip Shake and Ice Cream. The sweet treat is perfect for the spring season, adding a refreshing taste to complement any Roy Rogers meal.
“These new menu offerings will follow the success of other recent limited-time offers including the Beer-Battered Cod Sandwich, Steak ‘n Cheese and Sunrise Breakfast Burrito,” adds Plamondon. “While Roy Rogers has always been known for Beef, Burgers, and Chicken, we recognize that our limited time offerings reward our loyal guests with an opportunity to try new menu items.”
For more information on the new menu item and current offers or to view the complete Roy Rogers menu, visit royrogersrestaurants.com.
About Roy Rogers® Restaurants:
Based in Frederick, Md., Roy Rogers® is a chain of western-themed quick-service restaurants offering broad appeal across multiple dayparts and generations. The company is famous for serving up a “Triple Threat” – three popular main dishes including USDA choice top round roast beef, hand-breaded, fresh fried chicken and great-tasting burgers – and for its famous Fixin’s Bar®, where guests can customize their orders with a variety of fresh produce, condiments and signature sauces. Information on the company, its menu and current promotions is available at www.royrogersrestaurants.com and on Twitter, Facebook and Instagram.
Founded in 1968, Roy Rogers currently consists of 24 company-owned restaurants and 17 franchise restaurants in seven states. Qualified franchise investors are now being sought to develop the beloved brand. Franchise information can be found at https://www.roysfranchising.com/ or by contacting the Roy Rogers franchising department at jbriglia@royrogersrestaurants.com or (240) 405-6205.
