SAN FRANCISCO--(BUSINESS WIRE)--Rootless, a whole health brand committed to integrating sustainably sourced seaweed into everyday diets, today announced Own Your Pause, a campaign designed to support women through their peri- and postmenopausal stages by sharing personal stories of those who have navigated this significant life transition.
Menopause is inevitable, yet there's a notable lack of resources to educate those experiencing it about their changing bodies, and the shame and stigma surrounding the topic discourages open discussion. Produced by Red Antler, the Own Your Pause’s PSA-style video spotlights a group of diverse and powerful women sharing their menopausal experiences in a way that is both relatable and heartfelt, encouraging others to join the conversation. In conjunction with the video, Rootless created a landing page that highlights these personal stories, along with a symptom tracker, quiz, and other educational resources that can give women, who are likely feeling lost or overwhelmed, a map of where and how to start navigating this complex and transformative journey.
“There are millions of women silently enduring menopausal symptoms, searching for answers, support, and community,” said Sachi Singh, Founder and CEO of Rootless. “Our goal is to build trust and empower them with the necessary resources for whatever stage they’re at and bring these whispered and stigmatized conversations front and center.”
Founded by Sachi Singh, who has spent over ten years working on climate change in the hopes of building a better food system for people and the planet, Rootless strives to educate consumers on how seaweed supports hormonal harmony in menopause and beyond. Timed with International Women’s Day, Own Your Pause intends to build community, awareness, and normalcy for those experiencing a largely under-discussed, under-supported, and under-serviced universal part of life.
"Rootless is inviting women to join a dialogue around a universal experience that has been under-discussed, under-supported, and under-serviced in the U.S. and beyond. In doing so, Rootless is building a brand community grounded in authentic and meaningful connection,” said Maggie Sause, Head of Marketing at Red Antler. “Brands that are able to deliver on their founding mission in ways that go beyond the transactional deliver sustainable value to their audiences that can have compounding effects on business growth."
Out of the 450 million people experiencing potentially debilitating menopause symptoms, 75 percent of them don’t get treated. Own Your Pause aims to elevate the experience of those going through menopause, as well as provide information, break down complex subjects, offer solutions and validate their aging journeys. The campaign will also kickstart a Facebook group where women will be empowered to share their stories and source information from an open and honest platform. Those who join the group or sign up for email will receive 20% off their Daily Bite subscription.
To learn more about Rootless and Own Your Pause, please visit getrootless.com/ownyourpause or share your story with #ownyourpause.
ABOUT ROOTLESS
Founded by Sachi Singh, Rootless is harnessing the power of sustainable seaweed to build the future of women’s health and planetary health. Their first product is the Daily Bite, a nutrition bite that delivers the benefits of seaweed in bioavailable, delicious, once-a-day form. Through the product and regenerative supply chain, Rootless has created a space where investing in self care is investing in planetary care. Their goal is to help millions of women feel good about their health, bodies, and identities at all ages.
ABOUT RED ANTLER
Red Antler is a branding company based in Brooklyn that offers research, branding, naming, digital design, engineering and advertising services. Fiercely committed to differentiation and success, the team partners with founders and startups to build brands that are changing how the world works. Red Antler creates captivating brand experiences that connect with people deliberately, through all points of interaction.
