NEW YORK--(BUSINESS WIRE)--In celebration of International Women’s Day, Hello Sunshine, a part of Candle Media, and iHeartPodcasts, the No. 1 podcast publisher according to Podtrac, announced today they have teamed up to launch “The Bright Side” – an innovative, new, female-led audio project that will inspire listeners and add joy to their morning routines. Debuting March 25, “The Bright Side” is co-hosted by journalist, TV host and podcaster, Danielle Robay and Emmy-nominated journalist, host, and producer, Simone Boyce who will deliver a daily morning show-style podcast created to inspire, educate and empower women as they tackle life each day. This new format will bring the Hello Sunshine community together for a daily dose of entertainment, culture, wellness, fashion, books and more. The announcement was made today during a conversation at the SXSW Festival in Austin, TX.
Reese Witherspoon will serve as executive producer on the podcast alongside Maureen Polo and Natalie Tulloch for Hello Sunshine; and Ali Perry and Conal Byrne for iHeartPodcasts.
“The Bright Side” is a funny, approachable and intimate forum that will tackle life with optimism. Committed to exploring the world through a female-centered lens, Robay and Boyce will share fresh, nuanced and playful perspectives on everything from pop culture to wellness, lifestyle and beyond. For 30 minutes each day, listeners will join the hosts as they share the bright side of life, alongside experts and celebrity guests.
“We have found that our audience makes it a point to seek out positivity in their personal and digital lives with 59% of female consumers agreeing that they want content that makes them feel joyful,” said Maureen Polo, Head of Direct-to-Consumer at Hello Sunshine. “Podcasting offers a level of thoughtful engagement you can’t really get in other media types, which is why it is such a perfect medium to launch ‘The Bright Side.’ We have been tracking the exploding podcast medium for a while – seeing new audiences, formats and genres everyday – and know that iHeartPodcasts is the best partner given its unmatched production, marketing and sales acumen at a level few others in media can deliver.”
“Hello Sunshine is the perfect partner for this ambitious project, given their incredible sense of cultural issues and trends, and their astute, highly engaged fanbase,” said Will Pearson, President of iHeartPodcasts. “Podcasting has managed to reinvent a few genres now – from fiction to sports to health and wellness – and we believe it can also innovate on this idea of a daily “morning show,” a format that is prevalent in TV, but is still missing in the podcast medium. With Reese and her team at the creative helm, we are excited to launch this show together.”
“The Bright Side” will be distributed by iHeartPodcasts, which is home to more than 850 original podcasts with over 200 million downloads each month. iHeartPodcasts span every category from business, sports, spirituality and technology to entertainment, family, comedy and true crime—and everything in between—making iHeart the largest publisher of podcast content in the world.
Listen to “The Bright Side” beginning March 25 on the iHeartRadio app and everywhere podcasts are heard. Listeners can hear the official podcast trailer now, here.
Editor’s Note:
Include the podcast audio player directly into any online article or website using the below embed code.
<iframe allow="autoplay" width="100%" height="300" src="https://www.iheart.com/podcast/139-the-bright-side-hello-suns-149753542/?embed=true" frameborder="0"></iframe>
Download the show’s cover art HERE.
About Hello Sunshine
Founded by Reese Witherspoon, Hello Sunshine puts women at the center of every story it creates, celebrates and discovers. Hello Sunshine tells stories across all platforms – from scripted and unscripted television, feature films, animated series, podcasts, audio storytelling, and digital series – all shining a light on where women are now and helping them chart a new path forward. Hello Sunshine is also home to Reese’s Book Club. Fast growing in reach and influence, this community is propelled by meaningful connections with stories, authors, and fellow members.
Hello Sunshine is part of Candle Media, an independent, creator-friendly home for cutting-edge, high-quality, category-defining brands and franchises. By bringing together elite talent operating at the intersection of content, community, and commerce, it helps to position leading entertainment businesses for accelerated, sustainable growth in the current market and beyond. Candle is run by its Co-Chairmen and Co-CEOs, leading entertainment executives Kevin Mayer and Tom Staggs, and backed by investment capital from funds managed by Blackstone’s flagship private equity business.
About iHeartMedia
iHeartMedia, Inc. [Nasdaq: IHRT] is the leading audio media company in America, reaching over 90% of Americans every month. iHeart’s broadcast radio assets alone have more consumer reach in the U.S. than any other media outlet; twice the reach of the next largest broadcast radio company; and over four times the ad-enabled reach of the largest digital only audio service. iHeart is the largest podcast publisher according to Podtrac, with more downloads than the next two podcast publishers combined and has the number one social footprint among audio players, with seven times more followers than the next audio media brand, and the only fully integrated audio ad tech solution across broadcast, streaming and podcasts. The company continues to leverage its strong audience connection and unparalleled consumer reach to build new platforms, products and services. Visit iHeartMedia.com for more company information.
